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Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Vorhies, Douglas W.; Orr, Linda M.; Bush, Victoria D. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 736-756
Persistent link: https://www.econbiz.de/10009381725
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Leveraging firm-level marketing capabilities with marketing employee development
Orr, Linda M.; Bush, Victoria D.; Vorhies, Douglas W. - In: Journal of business research : JBR 64 (2011) 10, pp. 1074-1081
Persistent link: https://www.econbiz.de/10009270584
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Measuring and exploring symbolic money meanings
Rose, Gregory M.; Orr, Linda M. - In: Psychology & marketing 24 (2007) 9, pp. 743-762
Persistent link: https://www.econbiz.de/10007761342
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Sales technology: Help or hindrance to ethical behaviors and productivity?
Bush, Alan J.; Bush, Victoria D.; Orr, Linda M.; Rocco, … - In: Journal of business research : JBR 60 (2007) 11, pp. 1198
Persistent link: https://www.econbiz.de/10007859697
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Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Vorhies, Douglas W.; Orr, Linda M.; Bush, Victoria D. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 736-757
Persistent link: https://www.econbiz.de/10009263502
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Leveraging firm-level marketing capabilities with marketing employee development
Orr, Linda M.; Bush, Victoria D.; Vorhies, Douglas W. - In: Journal of business research : JBR 64 (2011) 10, pp. 1074-1082
Persistent link: https://www.econbiz.de/10009177912
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When to Hire—or Not Hire—a Consultant : Getting Your Money’s Worth from Consulting Relationships
Orr, Linda M. - 2013
When to Hire-or Not Hire-a Consultant:Getting Your Money's Worth from Consulting Relationships is a hands-on, practical guide for anyone thinking about hiring a consultant to set strategy, solve problems, increase profits or revenue, develop new products, open new markets, or improve efficiency....
Persistent link: https://www.econbiz.de/10014018118
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Eliminating Waste in Business : Run Lean, Boost Profitability
Orr, Linda M. - 2014
Redundant employees. Storerooms full of extra stock "in case we need it." Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it trim. Budgeting exercises that result in...
Persistent link: https://www.econbiz.de/10014019262
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Advanced sales management handbook and cases : analytical, applied, and relevant
Orr, Linda M. (ed.) - 2012
Persistent link: https://www.econbiz.de/10013489094
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Advanced sales management handbook and cases : analytical, applied, and relevant
Orr, Linda M. (contributor) - 2012
ch. 1. Introduction to sales management -- ch. 2. Review of professional selling -- ch. 3. Changing buyer needs and the effect on sales management -- ch. 4. Ethical and legal issues in sales management -- ch. 5. Sales force technology -- ch. 6. Sales strategy, organizational integration, and...
Persistent link: https://www.econbiz.de/10014498296