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INTERNET - Potential Challenges the Internet Brings to the Agency-Advertiser Relationship - Does the internet pose a threat to agency-advertiser relationships? A national sample su...

Bush, Alan J.; Bush, Victoria D. - In: Journal of advertising research 40 (2000) 4, pp. 7-16

Persistent link: https://www.econbiz.de/10006515020

Ethical Dilemmas and Emergent Values Encountered by Working College Students: Implications for Marketing Educators

Bush, Victoria D.; Smith, Rachel Korthage; Bush, Alan J. - In: Journal of marketing education : JME 35 (2013) 2, pp. 107-118

Persistent link: https://www.econbiz.de/10010152181

Building and Assessing Cultural Diversity Skills:

Bush, Victoria D.; Ingram, Thomas N. - In: Industrial marketing management : the international … 30 (2001) 1, pp. 65-76

Persistent link: https://www.econbiz.de/10006280440

Building and Assessing Cultural Diversity Skills:

Bush, Victoria D.; Ingram, Thomas N. - In: Industrial marketing management : the international … 30 (2000) 1, pp. 65-76

Persistent link: https://www.econbiz.de/10006282085

Sports Celebrity Influence on the Behavioral Intentions of Generation Y

BUSH, ALAN J.; MARTIN, CRAIG A.; BUSH, VICTORIA D. - In: Journal of Advertising Research 44 (2004) 01, pp. 108-118

Persistent link: https://www.econbiz.de/10005624835

Girl power and word‐of‐mouth behavior in the flourishing sports market

Bush, Victoria D.; Bush, Alan J.; Clark, Paul; Bush, … - In: Journal of Consumer Marketing 22 (2005) 5, pp. 257-264

Purpose – To investigate the influence of word‐of‐mouth (WOM) behavior among the growing teenage female market segment in the flourishing sports market. Design/methodology/approach – A sample of 118 teenaged girls, aged 13‐18, participated in the study. The theory of consumer...

Persistent link: https://www.econbiz.de/10014848473

Unethically keeping the change while demeaning the act

Yang, Lifeng; Vitell, Scott; Bush, Victoria D. - In: Journal of Consumer Marketing 34 (2017) 1, pp. 11-19

Purpose In this research, the authors aim to identify a situation when a consumer’s judgment of unethical behavior is not consistent with their intention to act ethically. Design/methodology/approach Across two studies, participants were asked to evaluate how ethical an actor’s behavior was...

Persistent link: https://www.econbiz.de/10014849880

Promoting leisure services: economic and emotional aspects of consumer response

Wakefield, Kirk L.; Bush, Victoria D. - In: Journal of Services Marketing 12 (1998) 3, pp. 209-222

Previous sales promotion research has focused primarily upon groceries and packaged goods. This research examines what motivates consumers to respond to sales promotions for leisure services. Leisure services may offer price deals, but also frequently offer non‐price sales promotions which may...

Persistent link: https://www.econbiz.de/10014905612