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151
Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.
;
Thomadsen, Raphael
;
Bradlow, Eric T.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
Saved in:
152
Power-base research in marketing channels : a narrative review
Hopkinson, Gillian C.
;
Blois, Keith J.
- In:
International journal of management reviews : IJMR
16
(
2014
)
2
,
pp. 131-149
Persistent link: https://www.econbiz.de/10010380690
Saved in:
153
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
154
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
155
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
156
How researchers respond to replication requests revisited
Abernethy, Avery M.
;
Keel, Astrid L.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 13-18
Persistent link: https://www.econbiz.de/10011453835
Saved in:
157
Qualitative research
Wright, Len Tiu
;
Wright, Rose
- In:
The marketing book
,
(pp. 191-210)
.
2016
Persistent link: https://www.econbiz.de/10011471645
Saved in:
158
Gültigkeit und Zuverlässigkeit von Fallstudien
Riege, Andreas
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 285-296)
.
2009
Persistent link: https://www.econbiz.de/10003827393
Saved in:
159
Marktorientierte Unternehmensführung und ihre Erfolgsauswirkungen : eine empirische Untersuchung
Homburg, Christian
;
Becker, Jan
-
2000
Persistent link: https://www.econbiz.de/10001659910
Saved in:
160
Interpretive constraint in qualitative and quantitative research: false dichotomies?
Nakamoto, Kent
;
Brinberg, David
- In:
Empirie und Betriebswirtschaft : Entwicklungen und …
,
(pp. 155-172)
.
2003
Persistent link: https://www.econbiz.de/10001799454
Saved in:
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