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Building models for marketing...
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Theory
32
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31
Marketing
29
Marktforschung
25
Consumer behaviour
20
Konsumentenverhalten
20
Market research
19
Advertising effects
11
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11
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9
Beziehungsmarketing
9
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9
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9
Marketingmanagement
9
Marketingtheorie
9
Niederlande
9
Relationship marketing
9
Sales promotion
9
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9
United States
9
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9
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9
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8
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Brand
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Language
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English
138
Undetermined
107
Dutch
3
Author
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Leeflang, Peter
111
Wittink, Dick R.
90
Leeflang, Peter S. H.
36
Leeflang, P. S. H.
17
Wieringa, Jaap E.
16
Leeflang, Peter S.H.
14
Verhoef, Peter C.
11
Heerde, Harald J. van
10
Bijmolt, Tammo H. A.
9
Reuyl, Jan C.
9
Gupta, Sachin
8
Gensler, Sonja
7
Koerts, J.
7
Leeflang, Pieter S. H.
7
Doorn, Jenny van
6
Foekens, Eijte W.
6
McLaughlin, Edward W.
6
Naert, Philippe A.
6
Andrews, Rick L.
5
Currim, Imran S.
5
Helmig, Bernd
5
Huber, Jan-Alexander
5
Keil, Sev K.
5
Natter, Martin
5
Skiera, Bernd
5
Kaul, Anil
4
Montgomery, David B.
4
Nijkamp, Willem G.
4
Steenkamp, Jan-Benedict E. M.
4
Wedel, Michel
4
Baker, William
3
Dekimpe, Marnik G.
3
Gomez, Miguel I.
3
Gómez, Miguel I.
3
Huizingh, Eelko
3
Osinga, Ernst C.
3
Parreño Selva, Josefa
3
Pauwels, Koen H.
3
Reibstein, David J.
3
Ruiz Conde, Enar
3
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Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
3
Agricultural and Applied Economics Association - AAEA
1
Center for Economic Research <Tilburg>
1
Charles H. Dyson School of Applied Economics and Management, Cornell University
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Graduate School of Business, Stanford University
1
Institute of Management Sciences
1
Operations Research Society of America
1
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1
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Published in...
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing research : JMR
11
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
Maandblad voor accountancy en bedrijfseconomie : MAB
6
European journal of marketing : EJM
5
Journal of marketing
5
Marketing Science
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
Research report / Graduate School Research Institute Systems, Organisations and Management
5
Applied economics
4
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
4
International series in quantitative marketing
4
MSI reports : working paper series
4
Marketing : journal of research and management
4
Marketing research : a magazine of management and applications
4
Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
4
International Journal of Forecasting
3
Journal of marketing management : MM
3
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
3
Schmalenbach Business Review (sbr)
3
Schmalenbach business review : sbr
3
Conjoint measurement : methods and applications
2
European Journal of Operational Research
2
European management journal
2
Fundamentals of marketing research ; Vol. 6
2
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memoradum
2
Institute of Economic Research, Faculty of Economics, University of Groningen, Research Memorandum
2
International Series in Quantitative Marketing
2
International journal of business and emerging markets : IJBEM
2
International journal of forecasting
2
Journal of Business & Economic Statistics
2
Journal of business research : JBR
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing Letters
2
Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
2
Quantitative Marketing and Economics
2
SpringerLink / Bücher
2
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Source
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ECONIS (ZBW)
148
OLC EcoSci
53
RePEc
35
USB Cologne (EcoSocSci)
8
Other ZBW resources
2
BASE
1
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247
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1
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1992
Persistent link: https://www.econbiz.de/10000834438
Saved in:
2
Diagnostic competitive reactions using (aggregated) scanner data
Leeflang, Peter
;
Wittink, Dick R.
-
1990
Persistent link: https://www.econbiz.de/10000783166
Saved in:
3
Testing causality between marketing variables using scanner data
Bult, Jan R.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1991
Persistent link: https://www.econbiz.de/10000818031
Saved in:
4
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794765
Saved in:
5
Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
Saved in:
6
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
Saved in:
7
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
8
A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
Foekens, Eijte W.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10001172406
Saved in:
9
How promotions work: ScanPro-based evolutionary model building
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
- In:
Schmalenbach business review : sbr
54
(
2002
)
3
,
pp. 198-220
Persistent link: https://www.econbiz.de/10001678866
Saved in:
10
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
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