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Consumer behaviour
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98,782
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24,028
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15,868
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15,692
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13,494
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13,449
Marktforschung
13,174
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12,114
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12,095
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8,697
Markenführung
8,654
Social Web
8,102
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8,101
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7,805
Brand image
7,593
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7,554
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7,365
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7,175
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7,171
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7,024
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6,731
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6,668
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6,645
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6,641
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6,292
Einzelhandel
5,665
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5,621
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5,516
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5,308
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5,271
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5,265
Dienstleistungsqualität
5,254
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4,840
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4,796
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4,566
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4,192
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4,148
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488
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Han, Heesup
146
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129
Belk, Russell W.
125
Bauer, Hans H.
119
Grunert, Klaus G.
118
Phau, Ian
118
Herrmann, Andreas
117
Huber, Frank
112
Kollmann, Tobias
106
Wiedmann, Klaus-Peter
105
Sheth, Jagdish N.
102
Dwivedi, Yogesh Kumar
101
Gierl, Heribert
94
Lusk, Jayson L.
93
Septianto, Felix
90
Wansink, Brian
90
Agarwal, Sumit
87
Foxall, Gordon R.
85
Loureiro, Sandra Maria Correia
85
Malhotra, Naresh K.
84
Grewal, Dhruv
83
Khare, Arpita
82
Nayga, Rodolfo M.
82
Bagozzi, Richard P.
80
Usman, Osly
79
Spann, Martin
76
Verhoef, Peter C.
76
Homburg, Christian
75
Walsh, Gianfranco
75
Chintagunta, Pradeep K.
74
Ghose, Anindya
73
Skiera, Bernd
73
Krishna, Aradhna
71
Laroche, Michel
71
Paul, Justin
71
Peitz, Martin
71
Heinemann, Gerrit
70
Bruwer, Johan
69
Kim, Jungkeun
68
Stavins, Joanna
68
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674
IGI Global
219
Springer Fachmedien Wiesbaden
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OECD
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Institut für Demoskopie Allensbach
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American Marketing Association
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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European Productivity Agency
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European Society for Opinion and Marketing Research
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Organisation for Economic Co-operation and Development
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Edward Elgar Publishing
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Verlag Dr. Kovač
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38
World Bank Group
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Information Resources Management Association
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International Energy Agency
31
European Association of Agricultural Economists - EAAE
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Nomos Verlagsgesellschaft
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Books on Demand GmbH <Norderstedt>
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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World Bank
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UNCTAD
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Esomar
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18
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17
HAL
16
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RWTH Aachen
15
Haufe-Lexware GmbH & Co. KG
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Weltwirtschaftsforum
14
Market Research Society
13
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Journal of business research : JBR
2,521
Journal of retailing and consumer services
2,369
International journal of hospitality management
945
International journal of consumer studies
903
Psychology & marketing
792
Journal of marketing research : JMR
713
NBER working paper series
670
SpringerLink / Bücher
641
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
Journal of marketing
544
NBER Working Paper
526
Management science : journal of the Institute for Operations Research and the Management Sciences
521
Tourism management : research, policies, practice
476
Working paper / National Bureau of Economic Research, Inc.
476
The journal of product & brand management
452
Marketing science
447
Technological forecasting & social change : an international journal
443
Asia Pacific journal of marketing and logistics
440
Journal of retailing
434
Journal of the Academy of Marketing Science
428
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
425
European Journal of Marketing
423
Journal of travel and tourism marketing
418
European journal of marketing : EJM
414
The journal of brand management : an international journal
400
Marketing letters : a journal of research in marketing
399
Journal of marketing management : MM
396
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
395
Journal of Consumer Marketing
393
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
365
Electronic commerce research
362
Journal of international consumer marketing
356
Cogent business & management
344
International journal of contemporary hospitality management
341
Journal of marketing communications
340
Marketing intelligence & planning
332
The international review of retail, distribution and consumer research
329
Journal of fashion marketing and management
325
European journal of operational research : EJOR
321
International journal of retail & distribution management
317
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ECONIS (ZBW)
129,488
Other ZBW resources
3,933
USB Cologne (EcoSocSci)
3,604
RePEc
1,541
EconStor
956
USB Cologne (business full texts)
260
BASE
256
OLC EcoSci
65
ArchiDok
20
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1
Antecedents of trust and purchase intention in social commerce in Brazil
Pagan, Natália Munari
;
Pagan, Karina Munari
;
Giraldi, …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 271-298
Persistent link: https://www.econbiz.de/10014318201
Saved in:
2
A conjoint analysis of customers' preferences for e-banking channels
Saxena, Noopur
;
Gera, Navneet
;
Nagdev, Kritika
;
Di …
- In:
International journal of electronic marketing and …
12
(
2021
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10012509384
Saved in:
3
On self-selection biases in online product reviews
Hu, Nan
;
Pavlou, Paul A.
;
Zhang, Jie Jennifer
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 449-471
Persistent link: https://www.econbiz.de/10011689873
Saved in:
4
A method for predicting consumer purchase intention in e-commerce in the era of social media
Mo, Aihua
- In:
International journal of networking and virtual …
29
(
2023
)
3/4
,
pp. 386-399
Persistent link: https://www.econbiz.de/10015066305
Saved in:
5
Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
6
Werbewirkungsforschung: Banner und Button oder Anzeige und Spot oder alles zusammen?
Dürr, Karin
(
contributor
);
Rasztar, Matthias
(
contributor
)
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
28
(
2001
)
3
,
pp. 16-51
Persistent link: https://www.econbiz.de/10001608540
Saved in:
7
Konsumentenverhalten
im Internet
Bauer, Hans H.
(
ed.
)
-
2004
Persistent link: https://www.econbiz.de/10001851192
Saved in:
8
Konsumentenverhalten
im Internet : Konzepte, Erfahrungen, Methoden
Wiedmann, Klaus-Peter
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851237
Saved in:
9
Logfiles in der
Marktforschung
: Gestaltungsoptionen für Analysezwecke
Lutzky, Christian
;
Teichmann, Maik-Henrik
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10001709457
Saved in:
10
Special issue: Marketing in the e-channel
Kannan, P. K.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001689478
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