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Multivariate analysis in marketing : theory and application
Aaker, David A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000050372
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Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS
Sarstedt, Marko; Ringle, Christian M. - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 239-255
Persistent link: https://www.econbiz.de/10003779652
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A review of multidimensional scaling in marketing research
Cooper, Lea G. - 2009
Persistent link: https://www.econbiz.de/10003794496
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MDS maps for product attributes and market response : an application to scanner panel data
Andrews, Rick L.; Manrai, Ajay K. - 2007
Persistent link: https://www.econbiz.de/10003541417
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The effects of alternative methods of collecting similarity data for multidimensional scaling
Bijmolt, Tammo H. A.; Wedel, Michel - 2007
Persistent link: https://www.econbiz.de/10003541421
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New approaches in marketing research
Prabhu, N. R. V.; Rao, P. Kameswara - In: Marketing in the new global order : challenges and …, (pp. 35-42). 2007
Persistent link: https://www.econbiz.de/10003736275
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
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The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
Persistent link: https://www.econbiz.de/10010197480
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Qualitative research in marketing : what can academics do better?
Crick, James M. - In: Journal of strategic marketing 29 (2021) 5, pp. 390-429
Persistent link: https://www.econbiz.de/10012588437