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Incorporating context effects...
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Theorie
84
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67
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32
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23
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DeSarbo, Wayne S.
229
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101
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90
Wedel, Michel
51
Chatterjee, Rabikar
40
Jedidi, Kamel
37
Fong, Duncan K. H.
21
Kim, Juyoung
20
Ramaswamy, Venkatram
20
Carroll, J.
19
Grewal, Rajdeep
19
Blanchard, Simon J.
16
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15
Park, Joonwook
14
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13
Green, Paul E.
13
Verhoef, Peter C.
12
Bijmolt, Tammo
10
Rao, Vithala R.
10
Song, Michael
10
Ebbes, Peter
9
Leeflang, Peter
9
Young, Martin R.
9
Dorotic, Matilda
8
Hwang, Heungsun
8
Kamakura, Wagner A.
8
Kim, Sunghoon
8
Wang, Qiong
8
Scott, Crystal J.
7
Cho, Jaewun
6
Degeratu, Alexandru M.
6
Dubinsky, Alan J.
6
Fong, Duncan
6
Govind, Rahul
6
Harker, Patrick T.
6
Liechty, John
6
Mittal, Vikas
6
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6
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6
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5
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1
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1
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Psychometrika
30
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21
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15
Management science : journal of the Institute for Operations Research and the Management Sciences
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6
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
5
Fundamentals of marketing research ; Vol. 6
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Business Economics Working Papers
3
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3
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3
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3
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3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Computational Statistics & Data Analysis
2
Customer engagement marketing
2
Decision sciences : DS
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Interfaces : the INFORMS journal on the practice of operations research
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International Series in Quantitative Marketing
2
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2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
316
RePEc
88
OLC EcoSci
57
BASE
24
Other ZBW resources
11
USB Cologne (EcoSocSci)
4
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41
Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
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42
Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
;
Heerde, Harald J. van
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
Saved in:
43
Extending dynamic segementation with lead generation : a latent class Markov analysis
Paas, Leonard J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001871423
Saved in:
44
Generalized canonical correlation analysis of matrices with different row and column orders
Velden, Michel van de
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939833
Saved in:
45
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
46
Mixed tree and spatial representation of dissimilarity judgments
Wedel, Michel
;
Bijmolt, Tammo H. A.
-
1998
Persistent link: https://www.econbiz.de/10000995263
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47
Transaction costs and standardisation in professional services to small business
Nooteboom, Bart
- In:
Small business economics : an entrepreneurship journal
4
(
1992
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10001136849
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48
The impact of innovation contest briefs on the quality of solvers and solutions
Hu, Feng
;
Bijmolt, Tammo H. A.
;
Huizingh, Eelko
- In:
Technovation : the international journal of …
90/91
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012547908
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49
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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50
A meta-analysis of the effects of music in tourism and hospitality settings
Trompeta, Maria-Angeliki
;
Karantinou, Kalipso
;
Koritos, …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013197860
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