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Incorporating context effects...
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Theorie
84
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84
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67
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66
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32
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31
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23
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DeSarbo, Wayne S.
229
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101
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90
Wedel, Michel
51
Chatterjee, Rabikar
40
Jedidi, Kamel
37
Fong, Duncan K. H.
21
Kim, Juyoung
20
Ramaswamy, Venkatram
20
Carroll, J.
19
Grewal, Rajdeep
19
Blanchard, Simon J.
16
Desarbo, Wayne S.
15
Park, Joonwook
14
De Soete, Geert
13
Green, Paul E.
13
Verhoef, Peter C.
12
Bijmolt, Tammo
10
Rao, Vithala R.
10
Song, Michael
10
Ebbes, Peter
9
Leeflang, Peter
9
Young, Martin R.
9
Dorotic, Matilda
8
Hwang, Heungsun
8
Kamakura, Wagner A.
8
Kim, Sunghoon
8
Wang, Qiong
8
Scott, Crystal J.
7
Cho, Jaewun
6
Degeratu, Alexandru M.
6
Dubinsky, Alan J.
6
Fong, Duncan
6
Govind, Rahul
6
Harker, Patrick T.
6
Liechty, John
6
Mittal, Vikas
6
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6
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6
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5
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3
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2
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1
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1
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Psychometrika
30
Journal of marketing research : JMR
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
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15
Management science : journal of the Institute for Operations Research and the Management Sciences
12
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8
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8
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7
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7
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6
MSI reports : working paper series
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
5
Fundamentals of marketing research ; Vol. 6
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Business Economics Working Papers
3
International series in quantitative marketing
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
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3
SOM research reports
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Computational Statistics & Data Analysis
2
Customer engagement marketing
2
Decision sciences : DS
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
2
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Interfaces : the INFORMS journal on the practice of operations research
2
International Series in Quantitative Marketing
2
Journal of Econometrics
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
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2
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
316
RePEc
88
OLC EcoSci
57
BASE
24
Other ZBW resources
11
USB Cologne (EcoSocSci)
4
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41
Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
Saved in:
42
Do loyalty programs enhance behavioral loyalty? : An empirical analysis accounting for program design and competitive effects
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
;
Heerde, Harald J. van
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692507
Saved in:
43
Extending dynamic segementation with lead generation : a latent class Markov analysis
Paas, Leonard J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001871423
Saved in:
44
Generalized canonical correlation analysis of matrices with different row and column orders
Velden, Michel van de
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939833
Saved in:
45
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
46
Mixed tree and spatial representation of dissimilarity judgments
Wedel, Michel
;
Bijmolt, Tammo H. A.
-
1998
Persistent link: https://www.econbiz.de/10000995263
Saved in:
47
Transaction costs and standardisation in professional services to small business
Nooteboom, Bart
- In:
Small business economics : an entrepreneurship journal
4
(
1992
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10001136849
Saved in:
48
The impact of innovation contest briefs on the quality of solvers and solutions
Hu, Feng
;
Bijmolt, Tammo H. A.
;
Huizingh, Eelko
- In:
Technovation : the international journal of …
90/91
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012547908
Saved in:
49
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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50
A meta-analysis of the effects of music in tourism and hospitality settings
Trompeta, Maria-Angeliki
;
Karantinou, Kalipso
;
Koritos, …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013197860
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