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Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca; Hoekstra, Janita Cornelia; Bijmolt, … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
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Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk; Eisenbeiß, Maik; Fiedler, Maximilian; … - In: Journal of business research : JBR 153 (2022), pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
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Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina; Bijmolt, Tammo H. A.; Maestripieri, … - In: International journal of research in marketing : IJRM ; … 39 (2022) 4, pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
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Innovation contests : attracting new solvers and new high-quality solutions
Hu, Feng; Huizingh, Eelko; Bijmolt, Tammo H. A. - In: R & D management 53 (2023) 1, pp. 149-167
Persistent link: https://www.econbiz.de/10013472964
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The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina; Heitmann, Mark; Bijmolt, Tammo H. A.; … - In: Journal of marketing research 60 (2023) 1, pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
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Evaluating store location and department composition based on spatial heterogeneity in sales potential
Hunneman, Auke; Bijmolt, Tammo H. A.; Elhorst, J. Paul - In: Journal of retailing and consumer services 73 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014303330
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Healthy shopping dynamics : the healthiness of sequential grocery choices
Ittersum, Koert van; Heide, Martine T. van der; … - In: Journal of retailing 100 (2024) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10014526950
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A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming; Bijmolt, Tammo H. A.; Völckner, Franziska - In: Journal of marketing 87 (2023) 6, pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
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Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957426