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The metric quality of full-pro...
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Steenkamp, Jan-Benedict E. M.
93
Wittink, Dick R.
90
Dekimpe, Marnik G.
22
Heerde, Harald J. van
14
Leeflang, Peter S.H.
14
Leeflang, Peter
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Leeflang, Peter S. H.
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Best practices in international marketing
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ECONIS (ZBW)
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81
Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
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82
Models of job preference for Stanford MBA's '78
Montgomery, David B.
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003847361
Saved in:
83
Do household scanner data provide representative inferences from brand choices : a comparison with store data
Gupta, Sachin
;
Chintagunta, Pradeep K.
;
Kaul, Anil
; …
-
2007
Persistent link: https://www.econbiz.de/10003538907
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84
Building models for marketing decisions : past, present and future
Leeflang, Peter
;
Wittink, Dick R.
-
2007
Persistent link: https://www.econbiz.de/10003540557
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85
The brand switching fraction of promotion effects : unit sales versus elasticity decompositions
Heerde, Harald J. van
;
Gupta, Sachin
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001716127
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86
Continuous conjoint analysis
Wittink, Dick R.
;
Keil, Sev K.
- In:
Conjoint measurement : methods and applications
,
(pp. 515-538)
.
2001
Persistent link: https://www.econbiz.de/10001690286
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87
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
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88
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
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89
Continuous conjoint analysis
Wittink, Dick R.
;
Keil, Sev K.
- In:
Conjoint measurement : methods and applications
,
(pp. 411-434)
.
1999
Persistent link: https://www.econbiz.de/10001444737
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90
A comparison and an exploration of the forecasting accuracy of a loglinear model at different levels of aggregation
Foekens, Eijte W.
- In:
International journal of forecasting
10
(
1994
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10001172406
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