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Consumer preferences for Internet services over time: initial explorations

Sultan, Fareena; Henrichs, Roy B. - In: Journal of Consumer Marketing 17 (2000) 5, pp. 386-402

Internet. Specifically, the case of consumer adoption of the Internet for home use is explored. Examines the effect of time of … adoption of Internet based services on preferences at the individual consumer level. The key research question is “What is the … effect of time of adoption on consumer preferences for a technological service such as the Internet?” The primary …

Persistent link: https://www.econbiz.de/10014848235

Internet real estate information: are home purchasers paying attention to it?

Littlefield, James E.; Bao, Yeqing; Cook, Don L. - In: Journal of Consumer Marketing 17 (2000) 7, pp. 575-590

Many writers assume that consumers’ use of the Internet will follow the development of Web sites by Realtor.com and … other Realtor‐sponsored sites on the Internet. This study examined this proposition by surveying consumers’ Internet use in … their home purchases. A model of consumers’ Internet use in home purchases is developed and tested. Results showed that …

Persistent link: https://www.econbiz.de/10014848245

A phenomenological investigation of Internet usage among older individuals

Trocchia, Philip J.; Janda, Swinder - In: Journal of Consumer Marketing 17 (2000) 7, pp. 605-616

Older consumers comprise a growing but under‐represented segment of Internet users. However, compared to many younger … marketers of Internet related products and services. In order to better understand older individuals’ attitudes and motivations … concerning Internet usage, phenomenological interviews were conducted among six Internet users and six non‐users. From the emic …

Persistent link: https://www.econbiz.de/10014848247

Consumer tradeoffs in on‐line textbook purchasing

Talaga, James A.; Tucci, Louis A. - In: Journal of Consumer Marketing 18 (2001) 1, pp. 10-20

New forms of retailing present different pricing challenges. The selling of college textbooks over the Internet …

Persistent link: https://www.econbiz.de/10014848250

Evaluating implications for new media and information technologies

Henry, Paul - In: Journal of Consumer Marketing 18 (2001) 2, pp. 121-133

Many of the predictions regarding future implications of new media and information technologies appear to be made with very limited supporting rationale. Too often the excitement of a novel technology is associated with the belief that “new rules” apply. Alternatively, this paper proposes...

Persistent link: https://www.econbiz.de/10014848257

Web advertising and Hispanics

Korgaonkar, Pradeep; Silverblatt, Ronnie; O’Leary, Bay - In: Journal of Consumer Marketing 18 (2001) 2, pp. 134-152

The liaison between America Online and Hispanic Publishing Corporation to launch an interactive area called HISPANIC Online attests to the growing importance of the Hispanic consumers to US corporations. Still, little published research exists documenting the evaluation and usage of Web...

Persistent link: https://www.econbiz.de/10014848258

Accessible advertising for visually‐disabled persons: the case of color‐deficient consumers

Kaufman‐Scarborough, Carol - In: Journal of Consumer Marketing 18 (2001) 4, pp. 303-318

Successful advertising must attract attention, communicate clearly, and ideally be memorable for optimum impact. The basic processes of encoding and decoding underlie successful communication, but advertisers often neglect to test for accessibility by visually‐disabled persons. The present...

Persistent link: https://www.econbiz.de/10014848263

Multi‐channel shopping: understanding what drives channel choice

Schoenbachler, Denise D.; Gordon, Geoffrey L. - In: Journal of Consumer Marketing 19 (2002) 1, pp. 42-53

Observes that traditional retail, catalog, and online‐only businesses face a critical decision – to accept a new, yet unrefined business model that includes multiple channels or to retain their single channel model and risk becoming obsolete and left behind by new, multi‐channel...

Persistent link: https://www.econbiz.de/10014848278

Web equity: a framework for building consumer value in online companies

Page, Christine; Lepkowska‐White, Elzbieta - In: Journal of Consumer Marketing 19 (2002) 3, pp. 231-248

In this study, a framework is developed that can be used to build “Web equity”, which is defined as consumer familiarity and perceptions about a Web site. The framework is rooted in traditional brand equity dimensions (brand awareness and brand image) and is supported by four categories of...

Persistent link: https://www.econbiz.de/10014848286

E‐shopping in a multiple channel environment

Kaufman‐Scarborough, Carol; Lindquist, Jay D. - In: Journal of Consumer Marketing 19 (2002) 4, pp. 333-350

examine self‐reports of browsing and purchasing using five specific non‐store channels: the Internet, television infomercials … indicate that shoppers who browse and/or purchase on the Internet differ in their use of multi‐channel options related to their …‐store shopping. Others like to browse various non‐store media and have extended their browsing to the Internet, yet maintain their …

Persistent link: https://www.econbiz.de/10014848292