cannot ignore the competitive advantages that accrue by employing the Internet into their strategies. This paper presents a … variety of decision models that small and medium enterprises can employ to integrate the Internet into their business …

Purpose – To investigate how business‐to‐business (B2B) firms view the opportunities and threats of the internet and … determine which firms are most likely to gain from the internet. Design/methodology/approach – A nation‐wide survey of marketing …, sales and MIS managers in B2B firms provides the data necessary to explore the impact of the internet. Findings – Managers …

earlier study by Suganthi et al. which identified seven factors affecting the adoption of internet banking, with 17 elements …

‐driven and institution‐driven factors influence usage of internet technology in trade show markets. The current study also … examines the influence of the usage of the internet for trade show marketing on performance of trade shows. Design … Commodity Fair. Findings – Overall, the results point to the powerful influence of the usage of the internet for trade show …

readers are very significant, including considerably faster publication and much wider dissemination via Internet. Archival … of experimental cases from Internet pioneers to identify robust strategies for short‐ and medium‐term action by …

The effects of the Internet on the long‐term viability of buyer/seller exchange relationships is examined within the US … plastics industry. The author poses two possible scenarios: the Internet causes firms to be “drawn apart” due to the decrease … between Internet users and non‐users with regard to company size and position in the firm. Findings also show that Internet …

. In this article, the authors outline the environmental threats posed by the Internet and e‐business practices and present …