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L'impact de la publicité sur la demande : une application à la demande tabac en France
Lemennicier, Bertrand - In: L'empirique en économie industrielle : [recueil des …, (pp. 433-492). 1996
Persistent link: https://www.econbiz.de/10001321452
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Werbung im Spannungsfeld zwischen Betriebswirtschaftslehre und Verhaltenswissenschaften
Berndt, Ralph - In: Die Betriebswirtschaft : DBW 51 (1991) 6, pp. 801-811
Persistent link: https://www.econbiz.de/10001116646
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Consumer response to humor in advertising : a series of field studies using behavioral observation
Scott, Cliff - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 498-501
Persistent link: https://www.econbiz.de/10001098516
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Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T. - In: Journal of consumer research : JCR ; an … 16 (1990) 4, pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
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A closer look at classical conditioning
Allen, Chris T. - In: Journal of consumer research : JCR ; an … 12 (1985) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10001019290
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L'impact de la publicité sur la demande : une application à la demande de tabac en France (1970 - 1994)
Lemennicier, Bertrand - In: Revue économique : revue bimestrielle 49 (1998) 6, pp. 1539-1571
Persistent link: https://www.econbiz.de/10001250649
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Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna - 1994
Persistent link: https://www.econbiz.de/10000893456
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The persuasive effect of volunteering negative information in advertising
Swanson, Lauren A. - 1983
Persistent link: https://www.econbiz.de/10000734132
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Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin - In: Journal of marketing research : JMR 25 (1988) 3, pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
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Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B. - In: Journal of marketing 52 (1988) 3, pp. 84-94
Persistent link: https://www.econbiz.de/10001054849