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IT-Unterstützung durch CRM-Systeme
Rentzmann, René; Hippner, Hajo; Hesse, Frank; Wilde, … - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 129-155). 2011
Persistent link: https://www.econbiz.de/10008857605
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Data-Warehousing im CRM
Becker, Jörg; Knackstedt, Ralf - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 757-782). 2011
Persistent link: https://www.econbiz.de/10008858190
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Business analytics for sales and marketing managers : how to compete in the information age
Laursen, Gert H. N. - 2011
"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing...
Persistent link: https://www.econbiz.de/10009009776
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Customer Relationship Management
Hippner, Hajo; Martin, Stephan; Wilde, Klaus D. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 30 (2001) 8, pp. 417-422
Persistent link: https://www.econbiz.de/10001605069
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Customer-Relationship-Marketing : individuelle Kundenbeziehungen
Rudolph, Alfred; Rudolph, Miriam - 2000 - 1. Aufl., 1. Dr.
Persistent link: https://www.econbiz.de/10001506858
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Customer relationship management : organizational and technological perspectives ; with 13 tables
Rajola, Federico - 2003
Persistent link: https://www.econbiz.de/10001734302
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Customer data integration : reaching a single version of the truth
Dyché, Jill - 2006
Persistent link: https://www.econbiz.de/10013491086
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Business intelligence in Internet industry : a study
Singh, Chanpreet - In: Enterprise information systems and technology, (pp. 237-249). 2008
Persistent link: https://www.econbiz.de/10003764930
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Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin; Reutterer, Thomas; Mild, Andreas - In: GfK marketing intelligence review : Marketingforschung … (2009) 1, pp. 46-53
Persistent link: https://www.econbiz.de/10003854945