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Targeted Advertising
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Online-Marketing
13,229
Internet marketing
13,113
Social Web
5,970
Social web
5,963
Consumer behaviour
5,281
Konsumentenverhalten
5,275
Zielgruppe
2,876
Werbewirkung
2,530
Advertising effects
2,513
Target group
2,479
Werbung
2,205
Advertising
2,155
Electronic Commerce
2,155
Online-Handel
2,076
Online retailing
2,073
E-commerce
2,014
Beziehungsmarketing
1,831
Relationship marketing
1,828
Markenführung
1,799
Brand management
1,798
Viral marketing
1,789
Virales Marketing
1,787
Marketingmanagement
1,654
Marketing management
1,639
Internet
1,297
Marketing
1,167
Deutschland
1,112
Germany
1,020
Markenimage
1,010
Brand image
1,003
Werbeplanung
895
Social media
887
Website
876
social media
842
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809
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787
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768
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714
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699
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57
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757
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552
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523
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496
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Sammelwerk
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Ratgeber
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Kreutzer, Ralf T.
46
Skiera, Bernd
33
Tucker, Catherine
33
Goldfarb, Avi
31
Dwivedi, Yogesh Kumar
28
Pelsmacker, Patrick de
28
Wilbur, Kenneth C.
27
Chaffey, Dave
25
Ghose, Anindya
24
Wiedmann, Klaus-Peter
24
Fritz, Wolfgang
23
Law, Chun Hung Roberts
23
Bauer, Hans H.
20
Jerath, Kinshuk
20
Okazaki, Shintaro
20
Schwarz, Torsten
20
Whinston, Andrew B.
20
Hudders, Liselot
19
Kollmann, Tobias
19
Edelman, Benjamin
18
Karjaluoto, Heikki
18
Lammenett, Erwin
18
Reijmersdal, Eva A. van
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Ozuem, Wilson
17
Smith, Katherine Taken
17
Wirtz, Bernd W.
17
Bergemann, Dirk
16
Burmann, Christoph
16
Drees, Norbert
16
Kumar, Subodha
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Choi, Yung Kyun
15
Dens, Nathalie
15
Harrigan, Paul
15
Katona, Zsolt
15
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Springer Fachmedien Wiesbaden
120
National Bureau of Economic Research
31
IGI Global
24
Information Resources Management Association
16
Springer Gabler <Firma>
14
Haufe-Lexware GmbH & Co. KG
13
OECD
12
Books on Demand GmbH <Norderstedt>
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
Technische Universität Braunschweig
8
Universität Mannheim
8
International Labour Organization (ILO), United Nations
7
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
7
Springer-Verlag GmbH
7
Asian Development Bank
6
Deutsche Werbewissenschaftliche Gesellschaft
6
Edward Elgar Publishing
6
Organisation for Economic Co-operation and Development
6
Springer International Publishing
6
Verlag Dr. Kovač
6
Wiley-VCH
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
UVK Verlagsgesellschaft mbH
4
Universität Bremen
4
epubli GmbH
4
Österreichische Werbewissenschaftliche Gesellschaft
4
De Gruyter Oldenbourg
3
Eric Cuvillier <Firma>
3
NetLibrary, Inc
3
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Journal of business research : JBR
343
International journal of internet marketing and advertising : IJIMA
214
Journal of retailing and consumer services
200
SpringerLink / Bücher
183
Journal of advertising research
165
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of marketing communications
135
International journal of advertising : the review of marketing communications
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
Springer eBook Collection
109
International journal of hospitality management
101
International journal of advertising : the quarterly review of marketing communications
99
International journal of electronic marketing and retailing : IJEMR
94
Tourism management : research, policies, practice
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
89
Young consumers : insight and ideas for responsible marketers
88
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of internet commerce
79
Journal of advertising : official publication of the American Academy of Advertising
78
Journal of promotion management : innovations in planning and applied research
78
Psychology & marketing
77
Technological forecasting & social change : an international journal
73
Electronic commerce research
71
Industrial marketing management : the international journal for industrial and high-tech firms
71
Marketing intelligence & planning
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
International journal of technology marketing : IJTMkt
66
Journal of travel and tourism marketing
66
Cogent business & management
62
Journal of management information systems : JMIS
62
Journal of promotion management : JPM
60
Business horizons
59
Journal of marketing
58
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
56
The journal of product & brand management
56
Journal of marketing management : MM
55
Journal of hospitality marketing & management
54
Journal of marketing research : JMR
52
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ECONIS (ZBW)
16,195
USB Cologne (EcoSocSci)
465
Other ZBW resources
126
RePEc
115
EconStor
57
BASE
28
OLC EcoSci
9
USB Cologne (business full texts)
8
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31
Gender stereotypes as a double-edged sword in political advertising : persuasion effects of campaign theme and advertising style
Lee, Yu-kang
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 203-234
Persistent link: https://www.econbiz.de/10010362929
Saved in:
32
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
33
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
-
2015
Persistent link: https://www.econbiz.de/10010509496
Saved in:
34
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
35
Advertising agencies : the most calcified part of the process
Nyren, Chuck
- In:
The silver market phenomenon : business opportunities …
,
(pp. 279-291)
.
2008
Persistent link: https://www.econbiz.de/10003749499
Saved in:
36
Wait marketing : is it the right moment?
Derval, Diana
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003841758
Saved in:
37
The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo
- In:
JMM : the international journal on media management
10
(
2008
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
Saved in:
38
Personalized pricing and advertising : an asymmetric equilibrium analysis
Anderson, Simon P.
;
Baik, Alicia
;
Larson, Nathan
- In:
Games and economic behavior
92
(
2015
),
pp. 53-73
Persistent link: https://www.econbiz.de/10011385939
Saved in:
39
Die Abstimmung zwischen Zielgruppenkampagnen und Marktkommunikation am Beispiel eines ausgewählten Informationstechnologie-Anbieters
Jörg, Gerhard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 407-417)
.
1993
Persistent link: https://www.econbiz.de/10003390571
Saved in:
40
Schockierende Werbung : Erfolg bei erlebnisorientierten Konsumenten
Lischka, Juliane A.
-
2006
Persistent link: https://www.econbiz.de/10003139175
Saved in:
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