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Markenwerbung im Internet
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Ingame-Advertising : neue Wege zur Zielgruppe
Rau, Anja, (2007)
Targeted advertising in magazine markets and the advent of the Internet
Chandra, Ambarish, (2014)
Data Driven Display ("D3") Advertising : RTBs, DSPs, SSPs, DXs und DMPs
Hegge, Ulrich, (2013)