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Social media marketing analytics : a case study of the public's perception of Indianapolis as Super Bowl XLVI host city
Vorvoreanu, Mihaela; Boisvenue, Geovon A.; Wojtalewicz, … - In: Journal of direct, data and digital marketing practice … 14 (2012/13) 4, pp. 321-328
Persistent link: https://www.econbiz.de/10009781276
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Social media marketing analytics : a case study of the public's perception of Indianapolis as Super Bowl XLVI host city
Vorvoreanu, Mihaela; Boisvenue, Geovon A.; Wojtalewicz, … - In: Journal of direct, data and digital marketing practice … 14 (2012/13) 4, pp. 321-328
Persistent link: https://www.econbiz.de/10010184369
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Motives for reading and articulating user-generated restaurant reviews on Yelp.com
Parikh, Anish; Behnke, Carl; Vorvoreanu, Mihaela; … - In: Journal of Hospitality and Tourism Technology 5 (2014) 2, pp. 160-176
Purpose – The purpose of this research is to examine why and when restaurant consumers use and contribute user-generated reviews. This research is needed to determine the relevance of user-generated restaurant reviews in the current marketplace. Design/methodology/approach – The research...
Persistent link: https://www.econbiz.de/10014874109