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Guerilla-Marketing
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357
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314
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241
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201
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174
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141
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129
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118
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115
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113
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112
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97
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94
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90
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87
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87
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86
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82
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82
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82
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79
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78
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77
Reinecke, Sven
75
Kuß, Alfred
74
Heinemann, Gerrit
70
Sträßer, Anne-Katrin
65
Herrmann, Andreas
63
Wilson, William W.
62
Good, Darrel L.
61
Keller, Kevin Lane
61
Unger, Fritz
61
Wirtz, Bernd W.
61
Aaker, David A.
60
Dichtl, Erwin
59
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59
Simon, Hermann
59
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56
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542
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188
Department of Agribusiness and Applied Economics, North Dakota State University
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International Association of Agricultural Economists - IAAE
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37
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33
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30
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526
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439
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365
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364
Springer eBook Collection / Business and Economics
354
Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing Intelligence & Planning
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Research
248
Journal of strategic marketing
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Journal of Food Distribution Research
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European journal of marketing : EJM
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Lehrbuch
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176
Journal of the Academy of Marketing Science
157
Journal of marketing
147
The journal of business & industrial marketing
137
Management Science
134
Journal of Agricultural and Applied Economics
130
essentials
125
Marketing intelligence & planning
123
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Hamburger Schriften zur Marketingforschung
120
Journal of Consumer Marketing
118
Journal of marketing communications
118
Journal of retailing and consumer services
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
101
Gabler Research
99
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
91
Journal of advertising research
90
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
89
Neue betriebswirtschaftliche Forschung : Nbf
89
International Journal of Bank Marketing
83
Journal of Business & Industrial Marketing
83
International Marketing Review
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ECONIS (ZBW)
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1
Influencer-
Marketing
: Strategie, Briefing, Monitoring
Funke, Sven-Oliver
-
2019
-
1. Auflage
Persistent link: https://www.econbiz.de/10011893433
Saved in:
2
Management der
Marketing
-Kommunikation : mit 32 Tabellen
Unger, Fritz
;
Fuchs, Wolfgang
-
2005
-
3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515088
Saved in:
3
Marketing
- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
Saved in:
4
Marketingkommunikation
Pepels, Werner
-
2011
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009159530
Saved in:
5
Marketing
-Instrumente : Grundlagen der Marktbearbeitung
Müller, Jochem
(
ed.
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10012878354
Saved in:
6
Mediaplanung : Methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
)
-
2007
-
5., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515366
Saved in:
7
Management der
Marketing
-Kommunikation
Fuchs, Wolfgang
-
2007
-
Vierte, aktualisierte und verbesserte Auflage
Persistent link: https://www.econbiz.de/10013515155
Saved in:
8
Ein Einblick in Guerilla
Marketing
: Grundlagen, Theorie und Praxis
Kanbach, Pamela
-
2007
Persistent link: https://www.econbiz.de/10003508496
Saved in:
9
Guerilla
Marketing
und Virales
Marketing
: Alternativen zur klassischen Werbung?
Kutzborski, Regina
-
2007
Persistent link: https://www.econbiz.de/10003631707
Saved in:
10
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
Saved in:
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