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James, Barrie - In: Pricing strategy : reconciling customer needs and …, (pp. 521-533). 1969

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Dean, Joel - In: Pricing strategy : reconciling customer needs and …, (pp. 534-540). 1969

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Scranton, Virden E. - In: New Products, new profits : Company experiences in new …, (pp. 273-281). 1964

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Wendler, Eugen; Liar, Dietmar - In: Neue Betriebswirtschaft : NB ; Zeitschr. für Studium … 34 (1981) 7, pp. 399-402

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Schroeder, Dean M.; Hopley, Robert - In: Journal of business strategy 9 (1988) 3, pp. 38-43

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Bronner, Albert - In: Fortschrittliche Betriebsführung und Industrial … 26 (1977) 2, pp. 91-98

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Haake, Alfred P. - In: New Products, new profits : Company experiences in new …, (pp. 282-290). 1964

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Hansen, Ronald W. - 1986

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Heede, Soeren - In: Readings in Danish theory of marketing, (pp. 299-308). 1966

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Mengel, Milton E. - In: New Products, new profits : Company experiences in new …, (pp. 291-297). 1964

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