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Exploring consumer experience of social power during service consumption

Menon, Kalyani; Bansal, Harvir S. - In: International journal of service industry management : IJSIM 18 (2007) 1, pp. 89

Persistent link: https://www.econbiz.de/10007612573

For Better or for Worse? Adverse Effects of Relationship Age and Continuance Commitment on Positive and Negative Word of Mouth

Ranaweera, Chatura; Menon, Kalyani - 2015

The authors aim to study the direct and moderating effects of relationship age, continuance commitment and satisfaction on the generation of positive and negative word of mouth (P/NWOM). Hypotheses based on the notion of liability of adolescence and the motivation to generate P/NWOM were tested...

Persistent link: https://www.econbiz.de/10014139592

For better or for worse?

Ranaweera, Chatura; Menon, Kalyani - In: European Journal of Marketing 47 (2013) 10, pp. 1598-1621

Purpose – The authors aim to study the direct and moderating effects of relationship age, continuance commitment and satisfaction on the generation of positive and negative word of mouth (P/NWOM). Design/methodology/approach – Hypotheses based on the notion of liability of adolescence and...

Persistent link: https://www.econbiz.de/10014723925

Towards a brain-to-society systems model of individual choice

Dubé, Laurette; Bechara, Antoine; Böckenholt, Ulf; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 323-336

Persistent link: https://www.econbiz.de/10003774348

The role of pleasant music in servicescapes: a test of the dual model of environmental perception

Morin, Sylvie; Dubé, Laurette; Chebat, Jean-Charles - In: Journal of retailing 83 (2007) 1, pp. 115-130

Persistent link: https://www.econbiz.de/10003438292

Strategic experiential branding in the hospitality industry

LeBel, Jordan L.; Dubé, Laurette; Sears, Donna; … - In: The Cornell School of hotel administration handbook of …, (pp. 308-330). 2010

Persistent link: https://www.econbiz.de/10008667133

Trade, health and dietary change

Blouin, Chantal; Hawkes, Corinna; Henson, Spencer; … - In: Trade, food, diet and health : perspectives and policy …, (pp. 3-15). 2010

Persistent link: https://www.econbiz.de/10003942380

Process and outcome interdependency in frontline service encounters

Zhenfeng, Ma; Dubé, Laurette - In: Journal of marketing 75 (2011) 3, pp. 83-98

Persistent link: https://www.econbiz.de/10009161352

Mixing emotions : the use of humor in fear advertising

Mukherjee, Ashesh; Dubé, Laurette - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 147-161

Persistent link: https://www.econbiz.de/10009548815

The evolution of an ICT platform-enabled ecosystem for poverty alleviation : the case of eKutir

Jha, Srivardhini K.; Pinsonneault, Alain; Dubé, Laurette - In: Management information systems : mis quarterly 40 (2016) 2, pp. 431-445

Persistent link: https://www.econbiz.de/10011490108