Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Attitudes and consumer behavio...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,886
Advertising
9,824
Verbraucher
5,493
Werbewirkung
3,823
Advertising effects
3,767
Konsumentenverhalten
3,567
Consumer behaviour
3,557
Theorie
2,008
Theory
1,951
Online-Marketing
1,810
Internet marketing
1,801
Deutschland
1,492
Consumers
1,241
Wirtschaftliches Verhalten
1,235
USA
1,210
Vereinigte Staaten
1,005
Marketing
988
United States
952
Markenführung
777
Brand management
773
Marktforschung
735
Marketingmanagement
717
Germany
703
Marketing management
696
advertising
651
Social Web
586
Social web
585
Markenartikel
575
Preismanagement
508
Pricing strategy
505
Markenimage
473
Brand image
457
Wettbewerb
457
Verbraucherverhalten
444
Brand
382
Zielgruppe
367
Großbritannien
356
Target group
349
Spieltheorie
334
Competition
325
more ...
less ...
Online availability
All
Undetermined
3,662
Free
2,213
Type of publication
All
Article
10,513
Book / Working Paper
9,422
Journal
167
Other
2
Database
1
Type of publication (narrower categories)
All
Article in journal
5,946
Aufsatz in Zeitschrift
5,946
Graue Literatur
1,148
Non-commercial literature
1,148
Working Paper
933
Aufsatz im Buch
927
Book section
927
Hochschulschrift
883
Arbeitspapier
875
Collection of articles of several authors
410
Sammelwerk
410
Thesis
409
Aufsatzsammlung
305
Konferenzschrift
252
Dissertation u.a. Prüfungsschriften
183
Bibliografie enthalten
155
Bibliography included
155
Lehrbuch
154
Textbook
127
Conference proceedings
88
Conference paper
71
Konferenzbeitrag
71
Case study
63
Fallstudie
63
Collection of articles written by one author
54
Sammlung
54
Wörterbuch
48
Amtsdruckschrift
46
Government document
46
Ratgeber
43
Reprint
41
Bibliografie
37
Bibliographie
35
Guidebook
35
Festschrift
34
Handbook
34
Handbuch
34
Mikroform
30
Enzyklopädie
23
Statistik
23
more ...
less ...
Language
All
English
11,803
Undetermined
4,613
German
3,486
French
106
Swedish
41
Russian
34
Polish
25
Italian
17
Spanish
17
Dutch
16
Danish
14
Finnish
13
Hungarian
6
Portuguese
5
Norwegian
4
Bulgarian
2
Czech
2
Croatian
2
Turkish
2
Chinese
2
Afrikaans
1
Arabic
1
Multiple languages
1
Romanian
1
Slovak
1
Slovenian
1
Serbian
1
Ukrainian
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Bruhn, Manfred
34
Kroeber-Riel, Werner
34
Anderson, Simon P.
30
Nickel, Volker
30
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Katona, George
26
Rosengren, Sara
26
Saffer, Henry
26
Dahlén, Micael
25
Hundhausen, Carl
25
Okazaki, Shintaro
25
Pepels, Werner
24
Sethi, Suresh
24
Stafford, Marla Royne
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Yoon, Sukki
22
Bergler, Georg
21
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Silk, Alvin J.
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Peitz, Martin
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Aaker, David A.
17
Campbell, Colin L.
17
more ...
less ...
Institution
All
National Bureau of Economic Research
73
Springer Fachmedien Wiesbaden
53
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
24
Zentralausschuss der Werbewirtschaft
21
Europäische Kommission / Generaldirektion Justiz und Verbraucher
20
American Marketing Association
16
European Society for Opinion and Marketing Research
12
Axel-Springer-Verlag
11
Edward Elgar Publishing
9
IP Deutschland GmbH <Köln>
8
Nordic Council of Ministers
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Europäische Kommission
6
London School of Economics and Political Science
6
OECD
6
Shaker Verlag
6
Verlag Dr. Kovač
6
Advertising Research Foundation
5
Axel Springer Verlag, Marketing Anzeigen
5
Confederation British Industry
5
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
5
Federal Trade Commission
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Iowa State University of Science and Technology <Ames, Iowa> / Department of Economics
5
Organisation for Economic Co-operation and Development
5
Peter Lang GmbH
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
BDW, Deutscher Kommunikationsverband
4
European Advertising Academy
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Federal Reserve Bank <New York, NY>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Internationales Institut für Umwelt und Gesellschaft
4
Josef Eul Verlag GmbH
4
Nomos Verlagsgesellschaft
4
Springer Gabler <Firma>
4
more ...
less ...
Published in...
All
Journal of advertising research
257
International journal of advertising : the review of marketing communications
213
Journal of business research : JBR
212
Journal of advertising
190
International journal of advertising : the quarterly review of marketing communications
184
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing research : JMR
163
Journal of marketing communications
146
Journal of marketing
128
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Jahrbuch der Absatz- und Verbrauchsforschung
106
SpringerLink / Bücher
102
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Working paper / National Bureau of Economic Research, Inc.
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
72
Journal of historical research in marketing
72
The American economic review
72
NBER working paper series
70
Journal of retailing
67
Journal of promotion management : innovations in planning and applied research
66
Economics letters
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
60
Europäische Hochschulschriften / 5
59
Marketing : ZFP ; journal of research and management
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
International journal of industrial organization
56
Psychology & marketing
56
NBER Working Paper
55
Journal of current issues and research in advertising : JCIRA
51
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
51
Health marketing quarterly
49
Esomar congress
47
Markenartikel : das Magazin für Markenführung
47
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
46
Journal of current issues and research in advertising
46
Business horizons
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
more ...
less ...
Source
All
ECONIS (ZBW)
18,136
USB Cologne (EcoSocSci)
1,728
EconStor
82
USB Cologne (business full texts)
65
ArchiDok
64
RePEc
11
BASE
10
OLC EcoSci
9
more ...
less ...
Showing
1
-
10
of
20,105
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising, consumer behavior, and market imperfections : a review
Comanor, William S.
-
1977
Persistent link: https://www.econbiz.de/10000626964
Saved in:
2
The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A.
(
ed.
);
Hoyer, Wayne D.
(
contributor
); …
-
1986
Persistent link: https://www.econbiz.de/10000696835
Saved in:
3
Wie "erlernt" der Konsument eine Werbebotschaft?
Pflaum, Dieter
- In:
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium …
33
(
1980
)
5
,
pp. 284-288
Persistent link: https://www.econbiz.de/10003650347
Saved in:
4
Information und Motivation in der Konsumwerbung
Sacherl, Karl
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
18
(
1966
)
4/5
,
pp. 339-349
Persistent link: https://www.econbiz.de/10003667356
Saved in:
5
Passenger preferences and airliens' advertising
Holstius, Karin
-
1984
Persistent link: https://www.econbiz.de/10003580446
Saved in:
6
Advertising, competition and consumer behavior : public policy and the market
Fulop, Christina
-
1981
Persistent link: https://www.econbiz.de/10003555085
Saved in:
7
Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.
;
Bush, Alan J
;
Davis, Robert A.
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
Saved in:
8
Interbrand choice, media mix and market performance
Porter, Michael E.
- In:
The American economic review
66
(
1976
)
2
,
pp. 398-406
Persistent link: https://www.econbiz.de/10003653306
Saved in:
9
Kaufmotive : neue Weistellung für
Werbung
und Kundenpflege
Martineau, Pierre
-
1959
Persistent link: https://www.econbiz.de/10003627109
Saved in:
10
Ökonomische Beurteilung der vergleichenden
Werbung
: Karl-Klaus Pullig
Pullig, Karl Klaus
-
1970
Persistent link: https://www.econbiz.de/10002294271
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
