This dissertation consists of several essays, each one dealing with a specific aspect of the estimation of induced benefits from aquaculture R&D. The first essay gives an overview of the development of capture and aquaculture production, as well as fish consumption. The second essay analyses the...

Innovative branding approaches are emerging since the fundamentals of brand management are being called into question. This scenario has been enhanced by COVID-19, which has brought profound impacts from which a different world will emerge. Building on this, the purpose of this study is twofold....

The estimated effects of promotion on demand are often small and insignificant. Yet, the estimated effects of promotion on industry profit are often positive and large. This puzzle is explained by demonstrating that (in)significance of promotion in a demand equation does not imply, and is not...