Advertising response models
Year of publication: |
2007
|
---|---|
Authors: | Dekimpe, Marnik G. ; Hanssens, Dominique M. |
Published in: |
The Sage handbook of advertising. - Los Angeles : Sage Publications, ISBN 1-4129-1886-3. - 2007, p. 247-263
|
Subject: | Markenführung | Brand management | Werbewirkung | Advertising effects | Nachfragesystem | Demand system | Delphi-Methode | Delphi technique |
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