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Showing
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1
A new theorem for optimizing the advertising budget
Wright, Malcolm
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 164-169
Persistent link: https://www.econbiz.de/10003860527
Saved in:
2
Der Marketingeffekt: Steuerruder in der Rezession
Meyer, Thomas
;
Perrey, Jesko
;
Spillecke, Dennis
- In:
Akzente
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003821170
Saved in:
3
A grey relation-based model for setting an advertising budget of theme parks
Chiu, Fei-rung
;
Chen, Yan-kwang
- In:
Journal of hospitality marketing & management
18
(
2009
)
7
,
pp. 639-652
Persistent link: https://www.econbiz.de/10003893328
Saved in:
4
Neuere Optionen der Werbeetatplanung
Steffenhagen, Hartwig
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 331-353)
.
2006
Persistent link: https://www.econbiz.de/10003416005
Saved in:
5
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
6
Essentials of planning media schedules
Vakratsas, Demetrios
;
Naik, Prasad A.
- In:
The Sage handbook of advertising
,
(pp. 333-348)
.
2007
Persistent link: https://www.econbiz.de/10003570526
Saved in:
7
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
8
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
Saved in:
9
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
Saved in:
10
Multistage multiproduct advertising budgeting
Beltran-Royo, César
;
Zhang, H.
;
Blanco, L. A.
;
Almagro, J.
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 179-188
Persistent link: https://www.econbiz.de/10009706131
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