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Marketing research : within a changing information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
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Innovation im Handel
Trommsdorff, Volker (ed.) - 1998
Persistent link: https://www.econbiz.de/10000672702
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Marketing analytics : a practitioner's guide to marketing analytics and research methods
Charan, Ashok - 2015
Persistent link: https://www.econbiz.de/10011305846
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Marktforschung
Böhler, Heymo - 1992 - 2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000832323
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard - 1995
Persistent link: https://www.econbiz.de/10000545874
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Innovationsmarketing
Trommsdorff, Volker; Steinhoff, Fee - 2007
Persistent link: https://www.econbiz.de/10000550770