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Die Rolle von Vielfliegerprogrammen in der Wirtschaftskrise : Veränderungen ihres Einflusses bei der Wahl von Fluggesellschaften
Monsch, Gianrico - 2010
Persistent link: https://www.econbiz.de/10008987353
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Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier; Nunes, Joseph C. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
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Marketing on trial : the SAS EuroBonus case
Kjellberg, Hans - In: Reconnecting marketing to markets, (pp. 181-203). 2010
Persistent link: https://www.econbiz.de/10008808307
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Mobile advertising engine for centralized mobile coupon delivery
Wray, Jeffrey; Plante, Daniel - In: International journal of management and marketing … 4 (2011) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10008821636
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The effectiveness of loyalty programs : an application in the hospitality industry
Hikkerova, Lubica - In: International journal of business 16 (2011) 2, pp. 150-164
Persistent link: https://www.econbiz.de/10009127583
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Loyalty card programs, customer relationship and information technology : an exploratory approach
Smith, Alan D.; Potter, Jodi A. - In: International journal of business innovation and research 4 (2010) 1/2, pp. 65-92
Persistent link: https://www.econbiz.de/10003953748
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E-Service im Handel : Auffindung und Dokumentation von Potenzialen zur Digitalisierung von Dienstleistungen für Hersteller und Kunden
Beverungen, Daniel; Knackstedt, Ralf; Winkelmann, Axel - In: Vertriebsinformationssysteme : Standardisierung, …, (pp. 177-193). 2010
Persistent link: https://www.econbiz.de/10003954017
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Competitive cross-couponing : a comparison of French and US perspectives
Collard, Christophe (contributor) - In: Journal of public policy & marketing : JPP & M ; an … 20 (2001) 1, pp. 64-72
Persistent link: https://www.econbiz.de/10001620951
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Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar; Farris, Paul W. - In: Journal of marketing 76 (2012) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10009729590