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Market research methodologies : multi-method and qualitative approaches
Takhar-Lail, Amandeep (ed.); Ghorbani, Ali (contributor) - 2015
"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--
Persistent link: https://www.econbiz.de/10010429718
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Customer experiences as drivers of customer satisfction
Dalla Pozza, Ilaria - In: Revue Gestion 2000 : management & prospective 31 (2014) 3, pp. 115-138
Persistent link: https://www.econbiz.de/10010485120
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Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.; Kellstadt, Charles H. - In: Journal of business research : JBR 65 (2012) 7, pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162
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Gruppendiskussionsverfahren
Blank, Renate - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 289-312). 2011
Persistent link: https://www.econbiz.de/10009232636
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Qualitative Interviews
Mey, Günter; Mruck, Katja - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 257-288). 2011
Persistent link: https://www.econbiz.de/10009232637
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Qualitative Stichprobenkonzepte
Schreier, Margit - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 241-256). 2011
Persistent link: https://www.econbiz.de/10009232638
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Der qualitative Forschungsprozess
Kleining, Gerhard - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 197-240). 2011
Persistent link: https://www.econbiz.de/10009232639
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Semiologie : die Bedeutung der Zeichen erkennen
Panafieu, Christine de - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 177-194). 2011
Persistent link: https://www.econbiz.de/10009232640
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Linguistik : über das "Wie" im Diskurs
Puchta, Claudia; Rüsing, Olaf - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 163-176). 2011
Persistent link: https://www.econbiz.de/10009232641
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Ethnographie : auf den Spuren des täglichen Verhaltens
Mathews, Petra; Kaltenbach, Edeltraud - In: Qualitative Marktforschung in Theorie und Praxis : …, (pp. 147-162). 2011
Persistent link: https://www.econbiz.de/10009232642