Methoden der qualitativen Marktforschung
Gaby Kepper
| Year of publication: |
2008
|
|---|---|
| Authors: | Kepper, Gaby |
| Published in: |
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele. - Wiesbaden : Gabler, ISBN 3-8349-0342-6. - 2008, p. 175-212
|
| Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003573281