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Analyzing the effects of private-label supplier disclosure on retailer image

Pérez-Santamaría, Samanta; Martos-Partal, Mercedes - In: Journal of retailing and consumer services 62 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012648978

The thrill of a smart purchase : does country matter?

Quinones, Myriam; Gómez-Suárez, Mónica; Yagüe … - In: International journal of consumer studies 46 (2022) 1, pp. 295-308

Persistent link: https://www.econbiz.de/10012808033

Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction

Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...

Persistent link: https://www.econbiz.de/10012668881

Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market

Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-367

Persistent link: https://www.econbiz.de/10009541787

The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables

Najeeb Ullah Shah; Selvaraj, Rajni; Nik Mohd Hazrul Nik … - In: Middle East journal of management : MEJM 7 (2020) 5, pp. 471-491

Persistent link: https://www.econbiz.de/10012392734

Branding in the time of virtual reality : are virtual store brand perceptions real?

Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510

Persistent link: https://www.econbiz.de/10012417036

Consumer purchase intention towards private label brands of virtual retailers : evidence from a developing nation

Kumar, Sumit; Chandra, Bibhas - In: International journal of electronic marketing and … 11 (2020) 2, pp. 161-183

Persistent link: https://www.econbiz.de/10012227523

National versus private brand : a regulatory focus perspective

Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012305169

The role of brand equity in a new rebranding strategy of a private label

Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507

Persistent link: https://www.econbiz.de/10012287217

Mediated-moderated effects : high and low store image, brand awareness, perceived value from mini and supermarkets retail stores

Graciola, Ana Paula; Toni, Deonir de; Milan, Gabriel … - In: Journal of retailing and consumer services 55 (2020), pp. 1-16

Persistent link: https://www.econbiz.de/10012269017