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Definition, conceptualization and measurement of consumer-based retailer brand equity
Troiville, Julien; Hair, Joseph F.; Cliquet, Gérard - In: Journal of retailing and consumer services 50 (2019), pp. 73-84
Persistent link: https://www.econbiz.de/10012114123
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Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand
Rahman, Fathony; Soesilo, Primidya K. M. - In: Journal of retailing and consumer services 42 (2018), pp. 37-46
Persistent link: https://www.econbiz.de/10011826026
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Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
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A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali; Cliquet, Gérard; Robert, Isabelle - In: International journal of retail & distribution management 45 (2017) 11, pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
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The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food
Konuk, Faruk Anıl - In: Journal of retailing and consumer services 43 (2018), pp. 304-310
Persistent link: https://www.econbiz.de/10011883218
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How to brand your private labels
Geyskens, Inge; Keller, Kristopher Oliver; Dekimpe, … - In: Business horizons 61 (2018) 3, pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Journal of business research : JBR 86 (2018), pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
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Store brands' purchase intention : examining the role of perceived quality
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: European research on management and business economics 23 (2017) 2, pp. 90-95
Persistent link: https://www.econbiz.de/10011893387
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Affect transfer from national brands to store brands in multi-brand stores
Massara, Francesco; Scarpi, Daniele; Melara, Robert D.; … - In: Journal of retailing and consumer services 45 (2018), pp. 103-110
Persistent link: https://www.econbiz.de/10011929905