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Modeling market shake-ups using time series data : an application to the advertising market of the Netherlands
Kornelis, Marcel - 2002
Persistent link: https://www.econbiz.de/10001697832
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Journal of advertising
[Abingdon] : Routledge Taylor & Francis Group; … - 1.1972 -
Persistent link: https://www.econbiz.de/10001637285
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More advertising worldwide
Kloss, Ingomar (ed.); Abdullah, Iskander (contributor) - 2002
Persistent link: https://www.econbiz.de/10001637496
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The SAGE handbook of advertising
Tellis, Gerard J. (contributor); Ambler, Tim (contributor) - 2007 - Online-Ausg.
Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly …
Persistent link: https://www.econbiz.de/10013208127
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Advertising and Chinese society : impacts and issues
Cheng, Hong (ed.) - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003878118
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Manipuliert! : die Schweizer Werbebranche kämpft um ihren Ruf, 1900-1989
Eugster, David - 2018
Persistent link: https://www.econbiz.de/10011908047
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Advertising and promotional culture : case histories
Marshall, P. David; Morreale, Joanne - 2018
Persistent link: https://www.econbiz.de/10011782836
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The advertising business : operations, creativity, media planning, integrated communications
Jones, John Philip (contributor) - 1999
Persistent link: https://www.econbiz.de/10004041749
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The mirror makers : a history of American advertising and its creators
Fox, Stephen - 1997 - Reprint.
Persistent link: https://www.econbiz.de/10004351765
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The economics of advertising
Bagwell, Kyle (contributor) - 2001
Persistent link: https://www.econbiz.de/10004751034