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Marken als soziale Repräsentat...
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Brand management
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11,013
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8,724
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8,445
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8,280
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8,240
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7,155
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5,351
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5,348
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4,101
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4,070
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3,080
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2,791
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2,672
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2,668
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2,199
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2,036
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1,904
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1,848
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1,825
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1,578
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1,552
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1,544
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1,516
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1,300
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1,203
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1,183
Nachhaltige Entwicklung
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Esch, Franz-Rudolf
130
Burmann, Christoph
126
Zenou, Yves
118
Baumgarth, Carsten
91
Melewar, T. C.
76
Meffert, Heribert
62
Keller, Kevin Lane
61
Huber, Frank
60
Bruhn, Manfred
55
Balmer, John M. T.
50
Ahlert, Dieter
47
Patacchini, Eleonora
47
De Chernatony, Leslie
46
Freeman, R. Edward
46
Fortin, Bernard
44
Tomczak, Torsten
44
Durlauf, Steven N.
43
Loureiro, Sandra Maria Correia
42
Bang, Nguyen
40
Bauer, Hans H.
40
Merrilees, Bill
40
Vrontis, Demetris
40
Gächter, Simon
39
Wiedmann, Klaus-Peter
39
Foroudi, Pantea
37
Phau, Ian
37
Schmidt, Holger J.
37
Fournier, Susan
34
Brock, William A.
33
Ind, Nicholas
33
Uggla, Henrik
33
Harrison, Jeffrey S.
32
Sattler, Henrik
32
Kernstock, Joachim
31
Kuchler, Theresa
31
Stroebel, Johannes
31
Christodoulides, George
30
Fehr, Ernst
30
Gupta, Suraksha
30
Hollebeek, Linda D.
30
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Springer Fachmedien Wiesbaden
153
National Bureau of Economic Research
137
Gesellschaft zur Erforschung des Markenwesens
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Verlag Dr. Kovač
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Edward Elgar Publishing
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Haufe-Lexware GmbH & Co. KG
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OECD
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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IGI Global
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Information Resources Management Association
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Social Systems Research Institute
9
Springer International Publishing
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
8
Université Paris-Dauphine (Paris IX)
8
Books on Demand GmbH <Norderstedt>
7
NetLibrary, Inc
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Springer Gabler <Firma>
7
Verlag Franz Vahlen
7
Campus Verlag
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De Gruyter Oldenbourg
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Forschungsinstitut zur Zukunft der Arbeit
6
HAL
6
Nuclear Energy Agency
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Christian-Albrechts-Universität zu Kiel
5
Fachhochschule Reutlingen / European School of Business
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Helmut-Schmidt-Universität
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Springer-Verlag GmbH
5
UVK Verlagsgesellschaft mbH
5
Wiley-VCH
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
Centrum für Nachhaltigkeitsmanagement <Lüneburg>
4
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4
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4
EconWPA
4
Erasmus Research Institute of Management
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
4
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Journal of business research : JBR
822
The journal of brand management : an international journal
567
Journal of business ethics : JOBE
430
SpringerLink / Bücher
426
The journal of product & brand management
389
Journal of retailing and consumer services
314
Discussion paper series / IZA
221
Corporate social responsibility and environmental management
191
Business strategy and the environment
176
International journal of hospitality management
167
Tourism management : research, policies, practice
159
Industrial marketing management : the international journal for industrial and high-tech firms
154
European journal of marketing : EJM
137
NBER working paper series
137
Psychology & marketing
130
Working paper / National Bureau of Economic Research, Inc.
130
Journal of strategic marketing
128
Springer eBook Collection
124
Journal of marketing communications
123
Marketing intelligence & planning
120
Journal of Product & Brand Management
117
Journal of marketing management : MM
116
NBER Working Paper
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Technological forecasting & social change : an international journal
113
Asia Pacific journal of marketing and logistics
112
Journal of the Academy of Marketing Science
105
Business & society
102
Journal of economic behavior & organization : JEBO
102
Strategic Direction
100
IZA Discussion Paper
94
Journal of marketing
94
Cogent business & management
93
Research
92
The IUP journal of brand management : IJBRM
92
International journal of project management : the journal of The International Project Management Association
88
Discussion paper / Centre for Economic Policy Research
87
IZA Discussion Papers
86
Innovatives Markenmanagement
86
CESifo working papers
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ECONIS (ZBW)
36,553
USB Cologne (EcoSocSci)
1,032
Other ZBW resources
512
EconStor
413
RePEc
353
USB Cologne (business full texts)
36
BASE
29
OLC EcoSci
10
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6
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1
Schenkverhalten, Geschenkkaufverhalten und Implikationen für den Handel
Foscht, Thomas
;
Swoboda, Bernhard
;
Flecker, Johannes
- In:
Handelsforschung
19
(
2005
),
pp. 279-297
Persistent link: https://www.econbiz.de/10003288000
Saved in:
2
Modeling in branding: a critical ethnography approach
El-Amir, Ayman
;
Burt, Steven
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003978262
Saved in:
3
Brand value in social interaction
Kuksov, Dmitri
- In:
Management science : journal of the Institute for …
53
(
2007
)
10
,
pp. 1634-1644
Persistent link: https://www.econbiz.de/10003563107
Saved in:
4
Neue Prinzipien für das Marketing
Belz, Christian
;
Giger, Andreas
;
Jelden, Jörg
; …
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 35-48)
.
2007
Persistent link: https://www.econbiz.de/10003506964
Saved in:
5
The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships
Wu, Sou-chin
;
Fang, Wenchang
- In:
Technovation : the international journal of …
30
(
2010
)
11/12
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009301607
Saved in:
6
New third places : opportunities and challenges
Crick, Anne P.
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 63-77)
.
2011
Persistent link: https://www.econbiz.de/10009380985
Saved in:
7
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun
;
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
Saved in:
8
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
Saved in:
9
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
10
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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