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Advertising of marketing research services to marketers

Arambewela, Rodney; Polonsky, Michael Jay - In: Journal of international marketing and marketing research 36 (2011) 2, pp. 59-74

Persistent link: https://www.econbiz.de/10009232305

Martha Van Rensselaer and the Delineator's homemaking department

Zuckerman, Mary Ellen - In: Journal of historical research in marketing 5 (2013) 3, pp. 370-384

Persistent link: https://www.econbiz.de/10009793451

Media bias and advertising : evidence from a German car magazine

Dewenter, Ralf; Heimeshoff, Ulrich - 2014

This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer’s advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive...

Persistent link: https://www.econbiz.de/10010344120

Is it all about the price? : decision drivers affecting ad placement of media planners in magazines

Knuth, Ingo; Kouki, Monia; Strube, Mania - In: Journal of media business studies 10 (2013) 3, pp. 65-85

Persistent link: https://www.econbiz.de/10010229272

Media bias and advertising : evidence from a German car magazine

Dewenter, Ralf; Heimeshoff, Ulrich - 2014

This paper investigates the existence of a possible media bias by analyzing the impact of automobile manufacturer's advertisements on automobile reviews in a leading German car magazine. By accounting for both endogeneity and sample selection using a two-step procedure, we find a positive impact...