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Marketing and innovation - a realtionship approach
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 154-161
Persistent link: https://www.econbiz.de/10011339608
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Empirical analysis of the key factors that can contribute to university-industry cooperational success from a relationship marketing approach
Rosendo-Rios, Veronica; Ghauri, Pervez N.; Zhang, Yingying - In: European journal of international management : EJIM 10 (2016) 6, pp. 647-677
Persistent link: https://www.econbiz.de/10011674153
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Innovation, export orientation, export assistance, and SMEs' export performance : a case in Vietnam's Mekong delta provinces
Ai-Cam Tran; Giang-Do Nguyen; Thu-Hien Thi Dao; Anh-Tin Ngo - In: Journal for international business and entrepreneurship … 16 (2024) 1, pp. 86-116
Persistent link: https://www.econbiz.de/10015057145
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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Innovations of retail banks : expression of relationship marketing or product orientation?
Kieżel, Małgorzata - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 27-34
Persistent link: https://www.econbiz.de/10011647845
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Blending Internet-of-Things (IoT) solutions into relationship marketing strategies
Lo, Fang Yi; Campos, Nayara - In: Technological forecasting & social change : an … 137 (2018), pp. 10-18
Persistent link: https://www.econbiz.de/10011961935
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Does employee innovation mediate the relationship between employee performance and relationship marketing? : an ICT-based case
Emami, Amir; Molaei, Mahsa; Khajeheian, Datis - In: World review of entrepreneurship, management and … 15 (2019) 6, pp. 700-718
Persistent link: https://www.econbiz.de/10012208718
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Proposed integrated CRM magic quadrant and readiness matrix model for Indian SMEs
Mehta, Arpita; Tajedini, Javad - In: Middle East journal of management : MEJM 3 (2016) 3, pp. 179-206
Persistent link: https://www.econbiz.de/10011636872
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B2B communication strategy : introducing a new multifunctional application for the waste management industry
Svetlik, Jaroslav; Lastuvka, Igor - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 159-171
Persistent link: https://www.econbiz.de/10013491039
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The role of knowledge acquisition in facilitating customer involvement in product development : examining the mediation effect of absorptive capacity
Dahiyat, Samer E.; Al-Zu'bi, Zu'bi M. F. - In: International journal of learning and change : IJLC 6 (2012) 3/4, pp. 171-206
Persistent link: https://www.econbiz.de/10009700499