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Customer-driven innovation
Desouza, Kevin C.; Awazu, Yukika; Jha, Sanjeev; … - In: Research technology management : RTM 51 (2008) 3, pp. 35-44
Persistent link: https://www.econbiz.de/10003719046
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Methoden zur kundenspezifischen Produktdefinition bei individualisierten Produkten
Baumberger, Georg Christoph - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003635706
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The management of experience design
Brodt, Torsten Lars (contributor) - 2007
Persistent link: https://www.econbiz.de/10003641393
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Kundenintegration im Produktentwicklungsprozess in virtuellen Welten : eine Bestandsaufnahme in Second Life
Lattemann, Christoph; Fetscherin, Marc; Lang, Guido - In: HMD : Praxis der Wirtschaftsinformatik 45 (2008) 261, pp. 51-60
Persistent link: https://www.econbiz.de/10003727324
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Direkt-Marketing / Direktmarketing im Focus
Ettlingen : IM Marketing-Forum - 2006 - 2008; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003729304
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Three types of firm-related online communities
Kornum, Niels - In: Strategic market creation : a new perspective on …, (pp. 337-361). 2008
Persistent link: https://www.econbiz.de/10003732372
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Co-developing new products with customers
Prandelli, Emanuela; Verona, Gianmario - In: Strategic market creation : a new perspective on …, (pp. 362-388). 2008
Persistent link: https://www.econbiz.de/10003732375
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Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano; Visconti, Luca M. - In: Strategic market creation : a new perspective on …, (pp. 389-411). 2008
Persistent link: https://www.econbiz.de/10003732378
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Innovation requires direction : how to identify the customer's problems of tomorrow and possible solutions
Kerka, Friedrich (contributor) - 2007
Persistent link: https://www.econbiz.de/10003754625