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Partitioned pricing: Can we always divide and prosper?

Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436

Persistent link: https://www.econbiz.de/10007883833

Effect of discounts on search and shopping intentions: the moderating role of shopping environment

Das, Neel; Burman, Bidisha; Biswas, Abhijit - In: International journal of electronic marketing and … 1 (2006) 2, pp. 155-168

Persistent link: https://www.econbiz.de/10007388826

Effect of discounts on search and shopping intentions: the moderating role of shopping environment

Das, Neel; Burman, Bidisha; Biswas, Abhijit - In: International journal of electronic marketing and … 1 (2006) 2, pp. 155-168

Persistent link: https://www.econbiz.de/10007393180

Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations

Burman, Bidisha; Verma, Swati; Guha, Abhijit; … - In: Journal of business research : JBR 172 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10014547383

Partitioned Pricing: Can We Always Divide and Prosper?

Burman, Bidisha - 2004

Research on partitioned pricing suggests that separating the surcharges from the base price of the advertised product may lead to a more favorable effect on consumers' evaluation of the offer compared to a combined presentation of the base price and the surcharge. In this dissertation we propose...

Persistent link: https://www.econbiz.de/10009439384

One night or many? Effects of amenity charge transparency on consumer reaction

Burman, Bidisha; Albinsson, Pia A.; Hyatt, Eva - In: Journal of hospitality marketing & management 25 (2016) 7/8, pp. 1010-1033

Persistent link: https://www.econbiz.de/10011621470

Collaborative consumption usage in the US and India : an exploratory study

Albinsson, Pia A.; Perera, B. Yasanthi; Nafees, Lubna; … - In: Journal of marketing theory and practice : JMTP 27 (2019) 4, pp. 390-412

Persistent link: https://www.econbiz.de/10012181628

Making probability judgments of future product failures : the role of mental unpacking

Biswas, Dipayan; Keller, L. R.; Burman, Bidisha - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 237-248

Persistent link: https://www.econbiz.de/10009569969

Consumer search behavior in offline and online shopping environments : implications for economics of information theory

Biswas, Dipayan; Burman, Bidisha - In: Progress in economics research 22 (2011), pp. 251-257

Persistent link: https://www.econbiz.de/10009273942

Making probability judgments of future product failures: The role of mental unpacking

Biswas, Dipayan; Keller, L. Robin; Burman, Bidisha - In: Journal of consumer psychology : the official journal … 22 (2012) 2, pp. 237-249

Persistent link: https://www.econbiz.de/10009972554