One night or many? Effects of amenity charge transparency on consumer reaction
Year of publication: |
October-December 2016
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Authors: | Burman, Bidisha ; Albinsson, Pia A. ; Hyatt, Eva |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 25.2016, 7/8, p. 1010-1033
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Subject: | amenity charges | information clarity on websites | postpurchase consumer evaluation | price transparency | services advertising | Konsumentenverhalten | Consumer behaviour | Website | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy |
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