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Kinder und Jugendliche als Zielgruppe des Erlebnismarketings : Werbung in Kinder- und Jugendzeitschriften sowie in korrespondierenden Internetangeboten
Römer, Bettina von; Steffensen, Bernd - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003555403
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Using linguistic coding to explore the way advertisements in press and TV communicate
Consterdine, Guy; MacDonald, Colin - In: Esomar congress (1976), pp. 789-806
Persistent link: https://www.econbiz.de/10003537337
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Health insurance competition in Germany : the role of advertising
Becker, Bettina; Übelmesser, Silke - In: Schmollers Jahrbuch : journal of contextual economics 130 (2010) 2, pp. 169-193
Persistent link: https://www.econbiz.de/10003984315
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Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
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Content analysis of OR job advertisements to infer required skills
Sodhi, M. S.; Son, B.-G. - In: Journal of the Operational Research Society : OR 61 (2010) 9, pp. 1315-1327
Persistent link: https://www.econbiz.de/10008654680
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Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul - In: New approaches to discourse and business communication, (pp. 62-81). 2009
Persistent link: https://www.econbiz.de/10003877613
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Health insurance competition in Germany :the role of advertising
Becker, Bettina; Übelmesser, Silke - 2010
Persistent link: https://www.econbiz.de/10003946809
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Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas; Zotos, Yorgos; Boutsouki, Christina - In: International marketing review 28 (2011) 1, pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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Factors affecting hoteliers' decision to advertise in travel magazine
Hilmi, Mohd Faiz; Ah Hwa Ngo - In: Journal of management and strategy : JMS 2 (2011) 3, pp. 62-72
Persistent link: https://www.econbiz.de/10009379915