The residential real estate market in the United States experienced unprecedented growth beginning in the late 1990s, followed by a dramatic downturn starting around the middle of 2006. By tracking opinions and perceptions of the U.S. housing market before, during, and after the real estate...

This study examined multiple factors associated with the process of public opinion including relevant predispositions, media use, interpersonal discussion, and perceptions of community opinion in order to test a theoretical model of public opinion. We conceptualized these factors as...

This study examines brand customization in advergames and its effects on brand memory, game enjoyment, and attitudes gamers form toward the embedded brand. This study also tests for interactions between individuals’ locus of control and brand customization on the measured variables. A...

Purpose: Public perceptions of the authenticity of social media influencers (SMIs) are a key driver of the latter's persuasiveness as brand endorsers. Despite its importance, no measurement scale currently exists for perceived authenticity of social media influencers (PASMIs). This prevents...