Purpose – The mere presence of categories, irrespective of their content, positively influences the satisfaction of choosers who are unfamiliar with the choice domains. In the present research the main goal is to analyze how a complex product category is categorized internally by consumers,...

Purpose Several studies have shown that superstitious beliefs, such as beliefs in “lucky” product attributes, influence consumer purchase behaviour. Still, little is known about how social influence, in particular mere social presence, impacts consumer superstition-related purchase...

Purpose – This paper aims to introduce knowledge discrimination to consumer research. It also examines the antecedent effects of objective knowledge and confidence in knowledge on consumer knowledge discrimination. Research in psychology has sought to distinguish between calibration and...

Purpose – This paper aims to uncover humor mechanisms. Humor mechanisms influencing consumer behaviors seem relatively under-researched. In consequence, the effectiveness of humorous appeals is often questioned and research has yet to provide clear guidelines regarding why, for whom and when...

Purpose – The purpose of this study is to contrast athlete endorsement vs athlete sponsorship from a power imbalance perspective when a scandal strikes the athlete. Design/methodology/approach – A first study was conducted with a probabilistic sample of 252 adult consumers where the type of...

Purpose – This paper aims to assess the effect of vocational training on employability for immigrant groups. Design/methodology/approach – Cognitive test results were computed as factor scores on broad ability variables, and group means were calculated. The effects of cognitive factors and...

Presents his study of the personality profiles of over a thousand managers at all levels based on neuropsychology and cognitive psychology. Notes that no single cognitive style emerged as best for executive management and considers the implications for executive development. Concludes that...

Purpose – Advancing knowledge about effectively managing the ageing workforce and ensuring economic sustainability for a growing retired cohort is a recognised priority for organisational health researchers, employers and governments. The purpose of this paper is to test social perceptions...

New product development team learning is important in today’s turbulent and uncertain markets and technologies. However, the literature treats team learning as a single construct, ignoring its multi‐dimensionality. In this study, we develop a multi‐dimensional team learning framework based...

Memes communicate ideas and some memes are more successful at doing this than others. The reason for such success has been hotly debated. It is argued that there is an ontogenetic explanation for meme success in that a feature of the successful meme’s content or message may more readily...