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Controlling von Online-Marketing
Bauer, Christoph - In: Online Targeting und Controlling : Grundlagen - …, (pp. 155-168). 2011
Persistent link: https://www.econbiz.de/10009156060
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Thesen zur Steuerung von Online-Aktivitäten
Andersen, Nicolai; Schmitt, Anja - In: Online Targeting und Controlling : Grundlagen - …, (pp. 139-154). 2011
Persistent link: https://www.econbiz.de/10009156061
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Social Branding Controlling : Chancen und Herausforderungen von Measurement & Monitoring im Social Web
Schmitz-Axe, Anagela; Többens, Thilo; Wilkoszewski, … - In: Social Branding : Strategien - Praxisbeispiele - …, (pp. 391-405). 2012
Persistent link: https://www.econbiz.de/10009553470
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Print-Mailing versus E-Mailing : Controlling-Kennziffern und Stellschrauben im Distanzhandel
Schwemm, Markus - In: Moderne Controlling-Instrumente für Marketing und …, (pp. 163-184). 2010
Persistent link: https://www.econbiz.de/10008810917
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Print-Mailing versus E-Mailing : Controlling-Kennziffern und Stellschrauben im Distanzhandel
Schwemm, Markus - In: Marketing- und Vertriebs-Controlling : [die wichtigsten …, (pp. 163 - 184). 2010
Persistent link: https://www.econbiz.de/10014565426
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Social media analytics : effective tools for building, intrepreting, and using metrics
Sponder, Marshall - 2012
Persistent link: https://www.econbiz.de/10009271957
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Cult of analytics : data analytics for marketing
Jackson, Steve - 2016 - Second edition
1. The hub and spoke method -- 2. Reach, engage, activate and nurture -- 3. Key performance indicators -- 4. Planning analytics business casees and wins you can share -- 5. Tools and data -- 6. Segmentation and personas -- 7. Testing personas to improve conversion -- 8. Using data and telling...
Persistent link: https://www.econbiz.de/10013181970
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Cult of analytics : data analytics for marketing
Jackson, Steve - 2016 - Second edition
Prologue -- Acknowledgements -- Praise for cult of analytics -- Foreword -- Introduction : the day that changed my life -- The hub and spoke method -- Reach, engage, activate and nurture (REAN) -- Key performance indicators (KPIS) -- Planning a business case -- Tools & data -- Segmentation &...
Persistent link: https://www.econbiz.de/10011406662
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Verbandscontrolling : Ansätze einer operativen Führungskoordination
Seufert, Gernot - 1999
Persistent link: https://www.econbiz.de/10000679747