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Der Wert der Mundpropaganda
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1
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
2
Factors affecting relationship marketing in creating customer loyalty in the hospital services business
Afifi, Iqbal
;
Amini, Ahdia
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
2
,
pp. 91-108
Persistent link: https://www.econbiz.de/10012106926
Saved in:
3
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
4
Defining and measuring customer value : some reflections and new perspectives
Gallarza, Martina G.
;
Sánchez-Fernández, Raquel
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10014581524
Saved in:
5
Foreign market entry strategy
Michalski, Eugeniusz
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 107-117
Persistent link: https://www.econbiz.de/10011339374
Saved in:
6
Value-based promotion : a consumer retention tool in electronics goods market
Joy, Gemini V.
;
James, P. S.
;
Kumar, K. Senthil
- In:
International journal of value chain management : IJVCM
7
(
2014
)
2
,
pp. 124-133
Persistent link: https://www.econbiz.de/10010484383
Saved in:
7
The dimensionality of the market orientation construct
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
Saved in:
8
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
9
Total market orientation, customer value, and market performance from a dual perspective
Tournois, Laurent
- In:
The journal of applied business research
29
(
2013
)
4
,
pp. 1157-1173
Persistent link: https://www.econbiz.de/10009777592
Saved in:
10
A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model
Tournois, Laurent
- In:
The journal of applied business research
32
(
2016
)
5
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10011591396
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