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Industriebetrieb
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McDonald, Colin
33
MacDonald, Colin
7
Kennedy, Rachel
4
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3
Ephron, Erwin
3
King, Stephen
2
Larguinat, Laurent
2
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2
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
9
Journal of the Market Research Society : JMRS
8
Journal of advertising research
5
International journal of market research : JMRS ; the journal of the Market Research Society
3
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2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
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1
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1
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Kleine und mittlere Unternehmen in einer globalisierten Welt : Festschrift für Prof. Dr. Wolfgang König anlässlich seines 65. Geburtstages
1
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Small enterprise development in mini island economies : the case of Tobago
McDonald, Colin
;
MacDonald, Colin
-
1999
Persistent link: https://www.econbiz.de/10001364384
Saved in:
2
The ESOMAR handbook of market and opinion research
MacDonald, Colin
(
contributor
);
McDonald, Colin
(
ed.
)
-
1998
-
4. rev. ed
Persistent link: https://www.econbiz.de/10000677556
Saved in:
3
Interplay between market size, technological level and innovation within small and medium enterprises in a small island economy
MacDonald, Colin
- In:
Kleine und mittlere Unternehmen in einer globalisierten …
,
(pp. 99-119)
.
2003
Persistent link: https://www.econbiz.de/10001793964
Saved in:
4
Sampling the universe : the growth, development and influence of market research in Britain since 1945
MacDonald, Colin
;
King, Stephen
-
1996
Persistent link: https://www.econbiz.de/10000643272
Saved in:
5
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
6
MARKETING SCIENCE - Why marketing needs marketing science - Is marketing science yet another oxymoron? No: It's the only way marketers can get a real grip on what's possible.
McDonald, Colin
;
Scriven, John
- In:
ADMAP : for decisionmakers in advertising, marketing, …
41
(
2006
)
9
,
pp. 37-39
Persistent link: https://www.econbiz.de/10007376290
Saved in:
7
Point of View: The Key Is to Understand Consumer Response
McDonald, Colin
- In:
Journal of advertising research
33
(
1993
)
5
,
pp. 63-69
Persistent link: https://www.econbiz.de/10006540267
Saved in:
8
Book reviews - Tracking advertising and monitoring brands
McDonald, Colin
;
Chisnall, Peter M.
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
2
,
pp. 245-246
Persistent link: https://www.econbiz.de/10006695667
Saved in:
9
Book reviews - The hidden power of advertising: How low involvement processing influences the way in which we choose brands
Heath, Robert
;
McDonald, Colin
- In:
International journal of market research : JMRS ; the …
44
(
2002
)
1
,
pp. 121
Persistent link: https://www.econbiz.de/10006695925
Saved in:
10
Book reviews - The laws of choice: Predicting customer behaviour
Marder, Eric
;
McDonald, Colin
- In:
International journal of market research : JMRS ; the …
42
(
2000
)
1
,
pp. 113
Persistent link: https://www.econbiz.de/10006698433
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