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Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims

Seo, Joon Yong; Scammon, Debra L. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 357-369

Persistent link: https://www.econbiz.de/10011730644

When is it necessary to localise product packaging?

Khan, Huda; Lockshin, Larry; Lee, Richard; Corsi, Armando - In: The journal of consumer marketing 34 (2017) 5, pp. 373-383

Persistent link: https://www.econbiz.de/10011782899

The Art of Packaging : An Investigation Into the Role of Color in Packaging, Marketing, and Branding

Mohebbi, Behzad - 2019

The purpose of this study is to contribute to the existing research in the field of packaging and marketing and shed … more light on the psychology of colors and their effect on packaging and marketing. Nowadays, packaging is proved to be one … the different aspects of packaging, in particular the graphics, design, and color of packaging. The current study provides …

Persistent link: https://www.econbiz.de/10014108368

Ceramic packaging design and brand development : a case study of Jingdezhen

Chen, Yanfei - In: International journal of innovation & sustainable … 18 (2024) 5/6, pp. 577-589

Persistent link: https://www.econbiz.de/10015065193

Effects of negative brand information : measuring impact of celebrity identification and brand commitment

Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79

Persistent link: https://www.econbiz.de/10010189542

Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding

Chaifetz, Marshal; Smith, Nicholas Pace - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 358-366

Persistent link: https://www.econbiz.de/10012286206

Brand management at a local scale : a case of "Ghost Awareness"

Ruão, Teresa; Marinho, Sandra; Balonas, Sara; Melo, … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 179-193

Persistent link: https://www.econbiz.de/10011552662

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

Persistent link: https://www.econbiz.de/10011918364

Consumer-based brand equity : do brand relationships matter?

Ruzzier, Maja Konečnik; Petek, Nuša; Bavdaž, Mojca - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 191-212

Persistent link: https://www.econbiz.de/10013502536

Brand association in jewellery segment : scale development and validation

Jaggi, Shamily; Nim, Dheeraj - In: International journal of applied management science : IJAMS 12 (2020) 4, pp. 309-323

Persistent link: https://www.econbiz.de/10012504992