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Measuring brand experiences cross-nationally
Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
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Naked consumer's mind under branded dress : case study of Slovak Republic
Kliestikova, Jana; Durana, Pavol; Kovacova, Maria - In: Central European business review : CEBR 8 (2019) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012157632
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Sport brands : brand relationships and consumer behavior
Kunkel, Thilo; Biscaia, Rui - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
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Inspiring brand positionings with mixed qualitative methods : a case of pet food
Morais, Robert J. - In: Journal of business anthropology 9 (2020) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10012432440
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina - In: Studies and scientific researches / Faculty of Economic … 24 (2016), pp. 66-76
Persistent link: https://www.econbiz.de/10011802266
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Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.; Sridhar, M.; Priyadharsani, Saranya - In: International journal of business excellence 9 (2016) 4, pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
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When does product brand matter to children?
Wang, Fei; Li, Shu - In: International journal of market research 61 (2019) 4, pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
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The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023
the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159