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Absatzwerbung
Behrens, Karl Christian - 1976 - 2., überarb. u. erw. Aufl
Persistent link: https://www.econbiz.de/10000049923
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Wirkung von Werbesprache : eine experimentelle Untersuchung zur Interaktion von Bild und Text
Conen, Dieter - 1985
Persistent link: https://www.econbiz.de/10000076908
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“Trust in God – But Tie Your Camel First.” The Economic Organization Of The Trans-Saharan Slave Trade Between The Fourteenth and Nineteenth Centuries
Prange, Sebastian - London School of Economics and Political Science - 2005
This paper examines the economic organization of the trans-Saharan slave trade between the fourteenth and the nineteenth centuries on those routes that moved slaves from Sudanic Africa via entrepôts in the Sahel and Sahara to the Maghrib. The commercial framework of this trade was integrated...
Persistent link: https://www.econbiz.de/10005870829
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Diffusion models and advertising effectiveness : a shortest path approach
Myers, John G.; Yen, Jin Y. - 1969
Persistent link: https://www.econbiz.de/10003638578
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Measurement of communication in advertising
Orwell, S. J. - In: Research in advertising. (5. Annual Conference of the …, (pp. 53-61). 1963
Persistent link: https://www.econbiz.de/10003646231
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Ueber ein neuartiges Verfahren der Wirkungskontrolle von Werbekampagnen
Paul, Helmut - In: Kleiner Almanach der Marktforschung 4 (1963), pp. 71-76
Persistent link: https://www.econbiz.de/10003648709
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Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.; Leone, Robert P. - In: Management science : journal of the Institute for … 29 (1983) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10003482611
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Der Einsatz des Haushaltspanels zur Marketingerfolgskontrolle
Beck, Paul - In: Agrarmärkte & [und] Agrarmarketing : Strategien im …, (pp. 155-165). 1983
Persistent link: https://www.econbiz.de/10003485252
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Analysis of the response of competing brands to advertising using seasonal models
Beckwith, Neil E. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 505-510
Persistent link: https://www.econbiz.de/10003486815