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Kaiser, Harry M.
60
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48
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29
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29
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28
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21
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18
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11
Absatzwerbung
Behrens, Karl Christian
-
1976
-
2., überarb. u. erw. Aufl
Persistent link: https://www.econbiz.de/10000049923
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12
Wirkung von Werbesprache : eine experimentelle Untersuchung zur Interaktion von Bild und Text
Conen, Dieter
-
1985
Persistent link: https://www.econbiz.de/10000076908
Saved in:
13
Die Identifikationsgeschwindigkeit für plakative Werbedarbietungen mit emotionalen Blickfängen : eine experimentelle Untersuchung mit Hilfe der Tachistoskopie und Psychophysiologie...
Hera, Annette
-
1978
Persistent link: https://www.econbiz.de/10000004394
Saved in:
14
“Trust in God – But Tie Your Camel First.” The Economic Organization Of The Trans-Saharan Slave Trade Between The Fourteenth and Nineteenth Centuries
Prange, Sebastian
-
London School of Economics and Political Science
-
2005
This paper examines the economic organization of the trans-Saharan slave trade between the fourteenth and the nineteenth centuries on those routes that moved slaves from Sudanic Africa via entrepôts in the Sahel and Sahara to the Maghrib. The commercial framework of this trade was integrated...
Persistent link: https://www.econbiz.de/10005870829
Saved in:
15
Diffusion models and advertising effectiveness : a shortest path approach
Myers, John G.
;
Yen, Jin Y.
-
1969
Persistent link: https://www.econbiz.de/10003638578
Saved in:
16
Measurement of communication in advertising
Orwell, S. J.
- In:
Research in advertising. (5. Annual Conference of the …
,
(pp. 53-61)
.
1963
Persistent link: https://www.econbiz.de/10003646231
Saved in:
17
Ueber ein neuartiges Verfahren der Wirkungskontrolle von Werbekampagnen
Paul, Helmut
- In:
Kleiner Almanach der Marktforschung
4
(
1963
),
pp. 71-76
Persistent link: https://www.econbiz.de/10003648709
Saved in:
18
Temporal aggregation, the data interval bias, and empirical estimation of biomonthly relations from annual data
Bass, Frank M.
;
Leone, Robert P.
- In:
Management science : journal of the Institute for …
29
(
1983
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003482611
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19
Der Einsatz des Haushaltspanels zur Marketingerfolgskontrolle
Beck, Paul
- In:
Agrarmärkte & [und] Agrarmarketing : Strategien im …
,
(pp. 155-165)
.
1983
Persistent link: https://www.econbiz.de/10003485252
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20
Analysis of the response of competing brands to advertising using seasonal models
Beckwith, Neil E.
- In:
Combined proceedings (Spring Conference + Fall Conference)
(
1972
),
pp. 505-510
Persistent link: https://www.econbiz.de/10003486815
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