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Two short papers in advertising economics
Selvanathan, E. Anthony - 1987
Persistent link: https://www.econbiz.de/10003528133
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Advertising and consumption : a new approach with an application to alcohol
Selvanathan, E. Anthony - 1987
Persistent link: https://www.econbiz.de/10003528134
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How many programme viewers watch
Nuttall, C. G. F. - In: Research in advertising. (5. Annual Conference of the …, (pp. 1-16). 1963
Persistent link: https://www.econbiz.de/10003643717
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Erklärungen von Werbewirkungen mit Hilfe eines mehrstufigen Gedächtnismodells
Behrens, Gerold - 1973
Persistent link: https://www.econbiz.de/10002304082
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Innovation : key to marketing progress
Gomez, Henry - 1963
Persistent link: https://www.econbiz.de/10003148710
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Adpuls in continuous time
Luhmer, Alfred (contributor) - 1986
Persistent link: https://www.econbiz.de/10001383860
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Die Erfolgskontrolle der deutschen Fremdenverkehrswerbung
Kroneberger, Wolf - 1955
Persistent link: https://www.econbiz.de/10013402222
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Theorie und Praxis der Werbewirkungsmessung : Protokoll ; 18. Würzburger Werbe-Fachgespräch, 13./14.3.1980
Würzburger Werbefachgespräch <18, 1980, Würzburg> - 1980
Persistent link: https://www.econbiz.de/10014426200