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A conceptual framework of inte...
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ECONIS (ZBW)
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A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai
;
Somkiat Eiamkanchanalai
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 31-40
Persistent link: https://www.econbiz.de/10003945658
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2
Word of mouth marketing : a model of personal interactions in integrated marketing communication
Hongcharu, Boonchai
;
Somkiat Eiamkanchanalai
-
2007
Persistent link: https://www.econbiz.de/10003668122
Saved in:
3
A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai
;
Eiamkanchanalai, Somkiat
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 31-40
Persistent link: https://www.econbiz.de/10009887151
Saved in:
4
Consumption values, personal characteristics and behavioral intentions in mobile shopping adoption
Assarut, Rujipun
;
Somkiat Eiamkanchanalai
- In:
Market : review for marketing theory and practice
27
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011502505
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5
Service quality development for medium-sized life insurance companies
Somkiat Eiamkanchanalai
;
Suwanee Surasiengsunk
-
2010
Persistent link: https://www.econbiz.de/10011929965
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6
Factors influencing customer experience management and customer experience value
Sirin Akaraputipun
;
Somkiat Eiamkanchanalai
-
2010
Persistent link: https://www.econbiz.de/10011929985
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7
Consumer innovativeness and opinion leadership : revisiting consumer characteristics in new product diffusion model
Somkiat Eiamkanchanalai
;
Nuttapol Assarut
- In:
Global business & economics review
18
(
2016
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011738547
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8
Production lot sizing with variable production rate and explicit idle capacity cost
Eiamkanchanalai, Somkiat
;
Banerjee, Avijit
- In:
International Journal of Production Economics
59
(
1999
)
1-3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10005318277
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9
Production lot sizing with variable production rate and explicit idle capacity cost
Eiamkanchanalai, Somkiat
;
Banerjee, Avijit
- In:
International journal of production economics
59
(
1999
)
1-3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10006299241
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10
A model of social interactivity through internet-based technologies : implications for marketing communications
Hongcharu, Boonchai
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10011376071
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