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181
The case for variable pricing of IDM
Bansal, Ankit
;
Manohar, Desai Mayura
;
Shantani, S.
- In:
Understanding the interactive digital media marketplace …
,
(pp. 25-31)
.
2012
Persistent link: https://www.econbiz.de/10009411165
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182
Deriving value from platforms in IDM
Sze Wei Wu
;
Niazi Babar Zaman Khan
;
Satish Kumar Sarraf
- In:
Understanding the interactive digital media marketplace …
,
(pp. 98-108)
.
2012
Persistent link: https://www.econbiz.de/10009411856
Saved in:
183
Is DRM the great spoiler in the IDM marketplace?
Balgayev, Ilyas
;
Phng Jia Shyan
;
Kaung Myat Win
- In:
Understanding the interactive digital media marketplace …
,
(pp. 368-377)
.
2012
Persistent link: https://www.econbiz.de/10009412595
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184
Disruptions in the IDM marketplace : time-shifted TV
Jian, Huang
;
Dezheng, Daniel Tan
;
Buyi, Ren
- In:
Understanding the interactive digital media marketplace …
,
(pp. 132-141)
.
2012
Persistent link: https://www.econbiz.de/10009412683
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185
Triple play and interactive digital pay TV
Zeng, Fanbin
;
Wu, Tianyi
- In:
Journal of management and strategy : JMS
3
(
2012
)
4
,
pp. 15-23
Persistent link: https://www.econbiz.de/10009718026
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186
Betty und die Best Ager : eine Studie zum interaktiven Fernsehverhalten der Zielgruppe 50plus
Butz, Aurel
- In:
Doppelklick statt Doppelherz - Medien für die …
,
(pp. 125-177)
.
2010
Persistent link: https://www.econbiz.de/10009761651
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187
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
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188
Fighting the unknown - with business design
Götzendörfer, Manuel
- In:
Discontinuous innovation : learning to manage the unexpected
,
(pp. 401-412)
.
2013
Persistent link: https://www.econbiz.de/10010232527
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189
Differential impact of web and mobile interactivity on e-retailers' performance
Gu, Rui
;
Oh, Lih-bin
;
Wang, KanLiang
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
4
,
pp. 325-349
Persistent link: https://www.econbiz.de/10010232536
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190
Effects of perceived interactivity and web organization on user attitudes
Ahn, Taesoo
;
Hong, Moonki
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10010376562
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