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Using multimedia computer-assisted language learning to promote oral interaction for Chinese learners
Jiang, Yaoyi; Guan, Lin - In: International journal of information technology and … 13 (2014) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10010405022
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Audience valuation in the new media era : interactivity, online engagement, and electronic word-of-mouth value
Yang, Yang; Coffey, Amy Jo - In: JMM : the international journal on media management 16 (2014) 2, pp. 77-103
Persistent link: https://www.econbiz.de/10010418210
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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.; Brouwer, Caryb; Garbayo, Amaya - In: Journal of advertising research 54 (2014) 3, pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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Digitale Desintegration? : warum das Konzept der Integrierten Kommunikation (noch) keine Antwort auf Fragen der digitalen Markenführung liefert
Rademacher, Lars - In: Marke und digitale Medien : der Wandel des …, (pp. 49-65). 2014
Persistent link: https://www.econbiz.de/10010424335
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Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan; Coffey, Amy Jo - In: Journal of media business studies 11 (2014) 2, pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
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Konsumentenerwartungen und Produktnutzen im interaktiven TV-Markt
Friedrichsen, Mike - In: Zwischen Marktversagen und Medienvielfalt : …, (pp. 113-132). 2004
Persistent link: https://www.econbiz.de/10010425885
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Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting; Meshkova, Zornitsa - In: Electronic commerce research and applications 12 (2013) 6, pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
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The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien; Pelsmacker, Patrick de - In: Journal of interactive marketing : a quarterly … 24 (2010) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
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Digitales Shopper-Marketing (online/offline)
Dräger, Peter - In: Shopper-Marketing : mit Shopper Insights zu effektiver …, (pp. 247-272). 2011
Persistent link: https://www.econbiz.de/10008760438
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Einsatz digitaler POS-Medien im Shopper-Marketing
Dräger, Peter - In: Shopper-Marketing : mit Shopper Insights zu effektiver …, (pp. 209-245). 2011
Persistent link: https://www.econbiz.de/10008760439