This paper uses an unusually rich sample of liquor brands in the U.S. over the period 1994 to 2004 to test the substitutability of advertising media. The liquor industry in the U.S. has experienced a substantial increase in case sales and advertising expenditures since the mid-1990s, raising...

"There was once a Tennessee whiskey that dwarfed Jack Daniel's, and a powerful man behind it: V.E. "Manny" Shwab. Until now, virtually nothing has been written about either. Their story is one of a Jewish Alsatian immigrant's dream of finding community and prosperity in the New world; of...